Twenty-four decision types, in seven families. A set goes on sale once at least 12 records of that type have passed both the mechanical gate and the cross-vendor validator. Until then the page shows what exists, and nothing is sold.
Decision Forks
The pivotal calls where the path split — why this road, and what the other one would have cost.
The Fork
When the path split, why this way and not the other?
The Counterfactual
Why didn't they buy, build, or enter when they had the chance?
Bet-the-Company
Why risk everything on a single move?
The Reversal
Why publicly reverse a position they'd staked out?
Business Model
How the money actually works — and what would break it.
The Money Machine
How does the money actually get made?
The Pricing Lens
Why has the pricing evolved the way it has?
The Loss Leader
Why sell something cheap — or at a loss — on purpose?
The Cross-Subsidy
Which part of the business quietly funds the rest?
Boundaries of the Firm
What a company chooses to own, what it refuses to, and why.
Vertical-Integration Bet
Why make it themselves instead of buying it?
Asset-Light Bet
Why own almost nothing and still scale?
Distribution Rebellion
Why bypass the channel everyone else relied on?
Moat & Competition
What keeps rivals from simply copying the move.
Moat Anatomy
What actually protects them once the playbook is visible?
The Flywheel
What self-reinforcing loop compounds the advantage?
Ecosystem Lock-in
How do they keep customers inside the walls?
Standards War
How did they win — or lose — the fight to set the standard?
Growth & Portfolio
Where the next curve of growth comes from.
Market-Entry Gambit
How did they crack a market that was supposed to be hard?
Adjacency Expansion
Why move from the core into the next thing over?
Cannibalization Choice
Why kill their own cash cow before a rival could?
People & Control
Who really holds the wheel when it matters.
Culture Doctrine
What's the codified culture rule — and does it actually work?
Founder Doctrine
How does ownership or control shape the strategy?
Succession Question
What happens after the defining leader is gone?
Crisis & Reinvention
What happens when the model that worked stops working.
How a record is verified
- Extracted from the story's own text and sources only. No web, no memory.
- Every factual field carries citations and a verbatim excerpt. A number, date or quote the story does not contain fails mechanically.
- A second vendor's model checks the record against the story; a third arbitrates any flag, and a silent arbiter upholds it.
- Judgments are typed as judgments. They rest on the record's own fields and say so.
- Only verified records enter a purchased set. Partial records are shown here with their state.