$299Precedent Set · one-time · Excel, JSON, PowerPoint, Word, PDF

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5 of 34 records, free, exactly as they appear in the set. 16 more verified records are in the purchased files.

CompanyFork dateThe forkOptionsChoiceStated rationaleWhat happenedJudgment analystSources
Amazon
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verified
2021-07-01Whether to expand the Leadership Principles in response to criticism
  • Add new principles Expand from 14 to 16 principles answering critics
  • Keep original principles Leave the culture doctrine unchanged
Add new principlesThe new principles adopted the themes of prominent criticisms aimed at Amazon over warehouse conditions and market powerNo dated outcome stated yetreversibility high
verdict too-early
CNBC (2021-07); Time (2021-07)
Boeing
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verified
2001-09-04Whether to keep corporate headquarters beside the factories or relocate it far from operations
  • Keep headquarters in Seattle Leadership stays beside where the planes are built
  • Move headquarters to Chicago Relocate corporate center away from existing operations
Move headquarters to ChicagoChicago was chosen as central to operating units, customers and the financial community, but separate from existing operations5 years · 2020-09
Congressional finding on 737 MAX: House report found a 'disturbing pattern of technical miscalculations and troubling management misjudgments'
reversibility low
verdict held
HistoryLink.org (citing Seattle Post-Intelligencer contemporaneous reporting) (2003-03); U.S. House Committee on Transportation and Infrastructure (2020-09)
Circuit City
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verified
2007-03-28Whether to fire veteran staff paid above market salary range and rehire at lower wages
  • Fire the overpaid veterans Cut 3,400 above-market workers, invite reapplication at lower wages
  • Keep expert staff Retain veterans and the product knowledge justifying store premium
Fire the overpaid veteransThe company framed it as a cost move to strengthen Circuit City for the long term1 year · 2008-09
CEO tenure: Schoonover resigned, seven weeks before the bankruptcy filing
reversibility low
verdict held
The Washington Post (2007-03); ABC News / Good Morning America (2007-03); University of Tennessee Knoxville College of Law (citing Eastern District of Virginia court record) (2013); NBC News (2008-09)
Meta
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verified
2014-05-02Whether to keep 'move fast and break things' as Meta's operating maxim at scale
  • Keep breaking things Retain the velocity-over-perfection maxim from startup days
  • Adopt stable infrastructure Replace the maxim with one optimizing for reliability at scale
Adopt stable infrastructureThe demands placed on a massive, publicly traded company where a broken page becomes a liability at scale5 years · 2026-05
workforce reductions: Meta has cut more than 30,000 employees since 2022
reversibility high
verdict held
Engadget (2018-04); Wikipedia / Meta Platforms (2024); U.S. Securities and Exchange Commission / Meta Platforms Inc. (2023-03); Fortune (2026-05)
Netflix
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verified
2024-06Whether to soften the Keeper Test framing in the culture memo
  • Soften the firing logic Rename the section and ease Keeper Test language
  • Keep original sharp framing Leave the 'adequate isn't good enough' edge intact
Soften the firing logicThe original framing was too sharp to live with at scaleLatest · 2024-06
policies retained: The unlimited-vacation and 'act in Netflix's best interests' expense policies stayed put.
reversibility high
verdict partial
Variety (2024-06)

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  • Fork date at the precision the record supports, never sharper.
  • The fork, the options, the choice in the form the company faced them.
  • Stated rationale as the company gave it or the record documents it, not our theory.
  • Capital committed where the record states it; blank where it does not.
  • Outcomes at one, three and five years or latest, each dated and cited.
  • Reversibility and verdict as analyst judgments, marked as such.
  • Every source, with dates and links, per record and in an appendix.

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