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Sony handed Kaz Hirai the TV business in 2012 — and it kept bleeding for four more years
Sony
Amazon picked its CEO from the one unit earning $13.5B while retail earned $9.4B
Amazon
Microsoft's CEO search shortlisted six names — then hired the insider it had all along
Microsoft
Philip Morris paid $13.1 billion for Kraft in 1988 — and gave 88.9% of it back to shareholders in 2007
Philip Morris
PMI's $16 Billion Swedish Match Deal Bought ZYN's 74% Share and a Return to America
Philip Morris International
Costco spent two years handing Jelinek the CEO job — then he promised not to touch the $1.50 hot dog
Costco
Uber Called Its 2017 CEO Vote 'Unanimous.' Two Front-Runners Had Just Destroyed Each Other.
Uber
Larry Page and Sergey Brin gave Pichai the CEO title in 2019 — and kept half the votes
Alphabet (Google)
Nike Made a Sitting Board Member CEO in 2020, Then Un-Retired a 32-Year Insider to Replace Him
Nike
Ford handed a Boeing man the keys in 2006 — then let him pawn the Blue Oval
Ford
P&G Recalled A.G. Lafley in 2013 — Its Own Successor Lasted Under Four Years
Procter & Gamble
Schultz Returned as Starbucks CEO in 2008 — Chairing the Board That Had Installed His Successor
Starbucks
Delta cut Diamond status to 28,000 MQDs after the backlash — but kept card spend as the only path in
Delta Air Lines
IBM's next CEO killed the plan to break it into a dozen 'Baby Blues' in 1993
IBM
Disney launched Disney+ at $6.99 — and the cable channels, not the parks, ate the losses
Disney
McDonald's collects more rent from franchisees than it does royalties on the golden arches
McDonald's
Optum bills UnitedHealthcare $150B a year — and calls it revenue
UnitedHealth Group
Ryanair's €2.50 bag fee launched as a wash — then grew to €5 billion a year
Ryanair
Sears Put a Stockbroker Inside the Store in 1981 — and Sold It Back Out by 1993
Sears
Kaplan test-prep grew to half the Washington Post Company's revenue — then collapsed and took the paper with it
The Washington Post Company
Microsoft's own filings called the Xbox a 'negative margin console' — Windows and Office covered the gap
Microsoft
J&J's $35 Abiomed Bonus Puts Half Its Value on a $3.7B Sales Bar, Not the FDA Win
Johnson & Johnson
WPP's £2.8 Billion 2020 Write-Down Traced Back to a Deal It Closed in 2000
WPP
Estée Lauder Let Deciem's Own Growth Set the Price of the Last Piece It Bought
Estée Lauder
AbbVie Cleverly Capped Its Stemcentrx Milestones at $4B — Then Lost the $6.1B It Paid Up Front
AbbVie
Sanofi paid $74 a share for Genzyme, then $315 million more to settle the fight over the part it didn't pay
Sanofi
BMS Paid for Celgene With a $9 Promise That Expired at Zero 36 Days Late
Bristol Myers Squibb
Apple's One American-Made Mac Now Carries a 'Product of Thailand' Label
Apple
TSMC's first Arizona fab doubled from $12B to $20B — most of the '$165B blowout' is other fabs
TSMC
Two-thirds of Walmart's $250 billion 'American-made' pledge was groceries, not manufacturing
Walmart
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