$299Precedent Set · one-time · Excel, JSON, PowerPoint, Word, PDF

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CompanyFork dateThe forkOptionsChoiceStated rationaleWhat happenedJudgment analystSources
23andMe
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2023How should 23andMe respond publicly to the credential-stuffing breach?
  • Deny and blame users Publicly deny a system breach and lean on user password reuse
  • Pay quiet ransom Pay the threat actor to remove posts and disclose vulnerabilities
  • Full transparent disclosure Tell one true story openly to regulators and public
Deny and blame usersThe company said it had no indication of a data security incident within its own systems and pointed to users' reused passwords.3 years · 2025-07
asset sale: assets went for $305 million to TTAM Research Institute
reversibility low
verdict held
U.S. Securities and Exchange Commission (23andMe Holding Co.) (2023-12); California Office of the Attorney General (Rob Bonta) (2026-05); 23andMe, Inc. (2023-12); HIPAA Journal (2025-09); Keller Rohrback L.L.P. (court docket citation) / Loeb & Loeb LLP (CPO report analysis) (2025-07); 23andMe Holding Co. (Globe Newswire press release via StockTitan) (2025-06)
3M
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2018-07How should 3M resolve the defective Combat Arms earplug allegations — with a narrow small settlement or a full disclosure and remediation?
  • Narrow quiet settlement Settle the government claim small with no admission of liability
  • Full disclosure and remediation Settle with disclosure that would close the user claims
Narrow quiet settlementtell the regulator the narrow truth, settle small and quiet when you can5 years · 2023-08
earplug settlement cost: 3M announced a $6.0 billion Combat Arms Earplug settlement — $5.0 billion cash and $1.0 billion stock, payable 2023–2029
reversibility low
verdict reversed
U.S. Department of Justice, District of South Carolina (2018-07); Bloomberg Law (2023-06); 3M Company (SEC Form 8-K Exhibit 99.1) (2023-08)
3M
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2022-07-26How to resolve the Combat Arms earplug mass-tort exposure: cap liability via a subsidiary bankruptcy or negotiate a settlement?
  • Bankruptcy gambit Push liability into Aearo Chapter 11 with a ~$1B cap
  • Negotiate settlement Directly settle the mass tort with plaintiffs
Bankruptcy gambitPush the liability into a bankrupt shell, freeze the lawsuits, and cap the payout at a number 3M chose.1 year · 2023-08
settlement amount: 3M settled for up to $6 billion, roughly six times the opening offer
reversibility low
verdict reversed
Bloomberg Law (2023-06); 3M Company Investor Relations (2024-03)
Abercrombie & Fitch
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2014-12-09How to respond to the Jeffries-era crisis: separate from the man or dismantle the culture
  • Distance from the man Remove the executive and rebrand the product and casting
  • Dismantle the culture Publicly reckon with and name the system that produced the conduct
Distance from the manThe company said it had transformed its brands and culture into a values-driven organization and that Jeffries's employment ended nearly ten years ago5 years · 2024-10-22
reputational exposure: federal indictment unsealed dragged Jeffries's name and the company back into headlines
reversibility low
verdict partial
Abercrombie & Fitch Co. / SEC EDGAR (2014-12); CNN Business (2024-10); FashionUnited UK (2026-06); U.S. Department of Justice / USAO Eastern District of New York (2024-10)
Airbnb
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2020-04Whether to accept distressed-terms emergency capital and retrench to survive the pandemic collapse
  • Accept distressed capital Take $2B in debt and equity at distress rates and a discounted valuation
  • Hold out for better terms Gamble on better financing rather than accept 11.5% money
Accept distressed capitalThe company expected 2020 revenue to be less than half of 2019 and needed to survive a near-death squeezeLatest · 2020
nine-month revenue: first nine months of 2020 revenue down only 32%, to $2.52 billion
reversibility low
verdict held
Airbnb Newsroom (2020-04); CNBC (2020-04); NPR (2020-05); SEC / Airbnb, Inc. (2020-11); CNBC (2020-12)

What is in the set

ExcelSortable records, outcomes and sources
JSONDrop it into your AI workspace
PowerPointOne record per slide, action titles, source lines
WordEditable, with the source appendix
PDFThe reading copy
  • Fork date at the precision the record supports, never sharper.
  • The fork, the options, the choice in the form the company faced them.
  • Stated rationale as the company gave it or the record documents it, not our theory.
  • Capital committed where the record states it; blank where it does not.
  • Outcomes at one, three and five years or latest, each dated and cited.
  • Reversibility and verdict as analyst judgments, marked as such.
  • Every source, with dates and links, per record and in an appendix.

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