How to Build a Flywheel — and What Can Go Wrong
Most explanations of a business flywheel stop at the diagram: a circle of arrows that all conveniently point the right way. This video teaches the method underneath the diagram — the five deliberate parts a real flywheel needs, in the order they need to be built, and the two failure modes almost every explainer skips.
Watch →How to Choose the Right Business Model for Your Business
Two companies can sell the exact same product and make their money in completely different places — and most businesses never choose their model on purpose, they just inherit whichever one the founder happened to build first. This video walks through four repeatable business model patterns, each illustrated by a real, sourced company, and ends with the one diagnostic question that actually matters: where does the money get in?
Watch →How to Run a Pre-Mortem: Kill Your Strategy Before the Market Does
A pre-mortem flips the usual planning meeting on its head: instead of asking why a plan will work, you assume it already failed a year from now and work backward to every cause — because most of those causes were visible before you ever launched. This video teaches the method using one of the starkest examples in business history: Kodak invented the digital camera in 1975 and its own executives dismissed the prototype as a curiosity, thirty-seven years before the company filed for bankruptcy.
Watch →How to Tell If Your Problem Is Strategy or Just Execution
Every struggling company gets the same advice: execute better. Sometimes that advice is exactly backward — and the company keeps failing faster in the wrong direction. This video teaches a method for diagnosing which problem you actually have, using Lego's near-collapse in 2003 as the case: a company losing roughly a million dollars a day, whose own instinct was to expand harder into theme parks, clothing, and video games, when the real problem was that instinct itself.
Watch →How to Decide — and Time — Whether to Cannibalize Your Own Product
Every growing company eventually faces the same test: launch a new product that will eat your own bestseller, or wait for a competitor to do it instead. This video teaches the actual decision method, using two companies that made the same call at very different moments — one a near-clean execution, one that got the strategy right and the rollout badly wrong.
Watch →How to Score Whether Your Company Survives Losing Its Key Person Tomorrow
Most companies treat succession planning as a memo the board files and forgets. This video teaches it instead as a method — a set of dimensions you can score honestly, years before you need the answer — using the most visible succession test in modern business: Warren Buffett's handoff of Berkshire Hathaway to Greg Abel.
Watch →How to Reverse a Public Decision Without Losing the Company's Credibility
Reversing a public position looks like weakness — admit you were wrong and customers may conclude the company can't be trusted on anything else. This video teaches the method for doing it anyway, without the credibility damage, using the most complete reversal in modern corporate history: Microsoft's turn from calling Linux 'a cancer' in 2001 to running the majority of its own cloud infrastructure on it today.
Watch →How to Figure Out What Actually Protects Your Business
'Our product is better' is not a moat — it's a head start, and head starts close. This video teaches how to name the specific mechanism that actually protects a business from a well-funded competitor, using three companies that each run a completely different type of advantage.
Watch →How to Design a Platform That Scales Without Owning What It Runs On
Scaling usually means buying more of what you sell. This video teaches the opposite method — owning deliberately less — using two companies that draw the ownership line in very different places.
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