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TemplateCommunicate

Strategic Situation One-Pager

Distill any story’s situation, stakes, decision, and outcome onto a single page.

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CanvasMap

Mechanism Map

Map the causal chain: action → mechanism → first-order → second-order effect.

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WorksheetStress-test

Second-Order Consequences Worksheet

Trace the ripple effects of a move two and three steps downstream.

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CanvasDecide

Counterfactual Canvas

Structure the road-not-taken: the fork, the alternative, the divergence.

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WorksheetStress-test

Pre-Mortem Worksheet

Assume the decision failed; work backward to the causes; pre-empt them.

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TemplateDecide

Decision Journal & Log

Record a decision, its rationale, assumptions, and a review date to audit judgment later.

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WorksheetStress-test

Thesis–Antithesis–Synthesis Worksheet

Force the strongest counter-argument to your strategy, then resolve it.

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MapMap

Stakeholder & Power Map

Map who holds power over a decision, what they want, and where they sit.

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AssessmentStress-test

Strategic Assumptions Audit

Surface and rate the load-bearing assumptions; flag the fragile ones.

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Decision TreeDiagnose

Root-Cause Tree (5 Whys)

Drill from a symptom to the structural root cause.

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WizardDiagnose

Lens Selector Wizard

Given a situation, branch to the archetype(s) that best illuminate it.

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TemplateCommunicate

Strategy Narrative Builder

Turn an analysis into a board-ready narrative: situation → tension → choice → consequence.

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TrackerMonitor

Leading-Indicator Dashboard

Define the 5–7 metrics that signal early whether a strategy is working.

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TemplateMonitor

Trigger & Trip-Wire Register

Pre-commit to the conditions under which you’ll change course.

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WorksheetDecide

Opportunity-Cost Ledger

Make explicit what a choice forecloses — the cost of the road not taken.

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AssessmentDecide

Reversibility / One-Way-Door Assessment

Classify a decision as reversible or irreversible and right-size the rigor.

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MatrixDecide

Weighted Trade-Off Matrix

Score competing options against weighted criteria.

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TemplateCommunicate

Evidence & Source Ledger

Track the proof points behind each claim — the ‘grounded in the record’ discipline.

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Decision TreeDecide

Fork Decision Tree

Branch a binary strategic choice with consequences mapped at each node.

Included in casebooks
AssessmentDecide

Reversibility & Exit-Cost Assessment

Score how reversible a fork is and map the cost of backing out.

Included in casebooks
WorksheetDecide

Bet-Sizing Worksheet

Size a strategic bet against bankroll, conviction, and downside survivability.

Included in casebooks
CanvasMap

Bet-the-Company Risk Canvas

Lay out the existential bet: what’s wagered, time-to-payoff, funding bridge, kill criteria.

Included in casebooks
MatrixEvaluate

Conviction-vs-Evidence Grid

Plot belief against proof; locate where you’re betting ahead of the evidence.

Included in casebooks
CanvasMap

Counterfactual Timeline Builder

Reconstruct the actual path vs the road not taken, fork by fork.

Included in casebooks
CalculatorEvaluate

Cost-of-the-No Calculator

Quantify the compounding cost of passing on an opportunity.

Included in casebooks
WorksheetDiagnose

Identity Question Worksheet

Force the unresolved ‘what are we?’ question that silently drives decisions.

Included in casebooks
ChecklistDecide

Reversal Readiness Checklist

Assess whether a public strategic reversal is survivable.

Included in casebooks
AssessmentDiagnose

Sacred-Cow Audit

Identify the beliefs a reversal must kill — and whether you can.

Included in casebooks
WizardDiagnose

Decision Stakes Classifier

Triage a decision (irreversible/high-stakes vs not) and set the process to match.

Included in casebooks
WorksheetDiagnose

Default-Path Detector

Reveal the choice you’re making by not choosing — the structural default.

Included in casebooks
CanvasMap

Time-Horizon Tension Map

Map where short- and long-term incentives pull a decision in opposite directions.

Included in casebooks
WorksheetPlan

Funding-Bridge Planner

Plan how a paying present funds an unprofitable bet to its payoff.

Included in casebooks
AssessmentEvaluate

Bet-vs-Gamble Distinguisher

Test whether you’re making a bet (capability you build) or a gamble (outcome you can’t influence).

Included in casebooks
TemplateMonitor

Post-Decision Review Template

Audit a past fork against its original rationale and the actual outcome.

Included in casebooks
CanvasMap

Unit Economics Canvas

Lay out per-unit revenue, cost, contribution, and where the real money is made.

Included in casebooks
MapDiagnose

Profit-Engine Map

Identify which part of the business generates the profit vs which is the hook.

Included in casebooks
AssessmentDiagnose

Where-Do-We-Make-Money Diagnostic

Locate the true profit center — often not the obvious product.

Included in casebooks
CalculatorEvaluate

Membership / Recurring-Revenue Model

Model a fee-based money machine: renewal, LTV, margin.

Included in casebooks
AssessmentEvaluate

Pricing Power Diagnostic

Score your ability to raise price without losing volume.

Included in casebooks
CanvasMap

Price-Architecture Canvas

Map the full price structure: tiers, anchors, psychological points, lock-ins.

Included in casebooks
WorksheetDiagnose

Sticky-Price / Rigidity Analyzer

Diagnose what holds a price fixed — contracts, coinage, vending.

Included in casebooks
WorksheetDecide

Value-Based Pricing Worksheet

Price to the value delivered, not the cost incurred.

Included in casebooks
FrameworkPlan

Razor-and-Blades Designer

Design a loss-leader + consumable system and defend the lock.

Included in casebooks
CalculatorEvaluate

Loss-Leader Calculator

Model hardware loss vs consumable margin vs attach rate.

Included in casebooks
ChecklistStress-test

Attach-Rate & Lock-Defense Checklist

Verify the consumable lock holds — IP, compatibility, switching friction.

Included in casebooks
MapMap

Cross-Subsidy Map

Trace which profitable business funds which unprofitable one, and the donor risk.

Included in casebooks
AssessmentStress-test

Cross-Subsidy Sustainability Assessment

Stress-test whether the donor business can keep carrying the subsidized one.

Included in casebooks
CanvasMap

Revenue-Stream Portfolio Canvas

Map all revenue streams by margin, durability, and strategic role.

Included in casebooks
WorksheetDiagnose

Margin-Stack Decomposition

Break total margin into its sources to see what’s load-bearing.

Included in casebooks
CalculatorEvaluate

LTV / CAC Calculator

Model lifetime value vs acquisition cost across the model.

Included in casebooks
AssessmentStress-test

Business-Model Stress Test

Score resilience to price war, disintermediation, and input shocks.

Included in casebooks
WorksheetPlan

Monetization-Shift Planner

Plan a move from one monetization logic to another (e.g., product → membership).

Included in casebooks
Decision TreeDecide

Make-vs-Buy-vs-Ally Decision Tree

Choose whether to own, buy, or partner for a capability.

Included in casebooks
AssessmentDecide

Vertical-Integration Assessment

Score whether to integrate a step: control, scarcity, margin, risk.

Included in casebooks
MapMap

Value-Chain Control Map

Map the value chain and mark where you control vs depend.

Included in casebooks
WorksheetDiagnose

Scarcest-Input Analyzer

Identify the bottleneck input worth integrating to control.

Included in casebooks
MatrixEvaluate

Asset-Light vs Asset-Heavy Comparator

Compare owning vs orchestrating assets across scale, risk, margin, speed.

Included in casebooks
CanvasMap

Asset-Light Model Canvas

Design a platform that scales by orchestrating assets it doesn’t own.

Included in casebooks
AssessmentDiagnose

Capital-Intensity Diagnostic

Measure how asset-heavy the model is and where to lighten it.

Included in casebooks
MapMap

Distribution Channel Map

Map paths to the customer and where you control vs cede the relationship.

Included in casebooks
AssessmentDecide

Go-Direct / Disintermediation Assessment

Score whether to bypass intermediaries and own the customer.

Included in casebooks
WorksheetPlan

Channel-Conflict Planner

Manage the conflict of going direct against existing channel partners.

Included in casebooks
TemplateCommunicate

Own-the-Channel Business Case

Justify the cost of owning distribution vs the control and experience gained.

Included in casebooks
AssessmentStress-test

Dependency & Single-Point-of-Failure Audit

Find the suppliers and partners you can’t afford to lose.

Included in casebooks
ChecklistStress-test

Outsourcing Risk Checklist

Verify what you give up when you don’t own a step — knowledge, margin, control.

Included in casebooks
CanvasMap

Boundary-of-the-Firm Canvas

Define what the firm should own vs orchestrate, end to end.

Included in casebooks
CanvasMap

Moat Anatomy Canvas

Dissect an advantage into sources: scale, network, switching cost, IP, brand, supply.

Included in casebooks
ScorecardEvaluate

Moat Strength Scorecard

Rate each moat source on width and durability.

Included in casebooks
AssessmentStress-test

Moat Erosion / Durability Assessment

Test how fast each moat source could erode and under what attack.

Included in casebooks
FrameworkDiagnose

7 Powers Mapper

Map an advantage to the canonical power types.

Included in casebooks
MapMap

Supplier-Web / Cornered-Resource Map

Map the un-replicable supplier ecosystem behind a moat.

Included in casebooks
CanvasMap

Flywheel Designer Canvas

Map a self-reinforcing loop where each step feeds the next.

Included in casebooks
AssessmentEvaluate

Flywheel Reinforcement Test

Verify each loop step truly makes the next easier — real flywheel vs funnel-in-a-circle.

Included in casebooks
WorksheetPlan

Cold-Start / First-Turn Planner

Plan how to get a flywheel turning before it self-sustains.

Included in casebooks
AssessmentStress-test

Reverse-Flywheel / Doom-Loop Detector

Check whether your loop could spin backward, and how to brake it.

Included in casebooks
AssessmentDiagnose

Network-Effects Diagnostic

Identify and grade the network effects in play.

Included in casebooks
WorksheetMap

Switching-Cost Ledger

Inventory every switching cost a customer faces — network, workflow, retraining, data.

Included in casebooks
CanvasMap

Ecosystem Lock-In Canvas

Map the layers that lock customers in beyond the core product.

Included in casebooks
WorksheetEvaluate

What-a-Challenger-Must-Replicate Worksheet

List everything a rival must rebuild to displace you.

Included in casebooks
AssessmentEvaluate

Collective-Action / Defection Analysis

Assess whether customers can coordinate to leave — the network’s defense.

Included in casebooks
CanvasMap

Standards-War Battle Map

Map a format war: complements, licensing, installed base, tipping dynamics.

Included in casebooks
WorksheetMap

Complementary-Goods Inventory

Catalog the complements that will tip a standards war.

Included in casebooks
AssessmentDecide

Open-vs-Closed Strategy Assessment

Decide whether to license openly or stay proprietary in a standards fight.

Included in casebooks
WorksheetDiagnose

Winning-Attribute Identifier

Find the attribute customers actually choose on — not the one you’re proudest of.

Included in casebooks
TrackerMonitor

Tipping-Point Tracker

Monitor the leading signals that a market is about to tip to one standard.

Included in casebooks
AssessmentStress-test

Competitive Threat Radar

Scan and rank the vectors a competitor could attack your moat from.

Included in casebooks
CanvasPlan

Market-Entry Gambit Canvas

Plan an entry: demand creation, positioning, localization, defensibility.

Included in casebooks
AssessmentDiagnose

Create-vs-Capture Demand Assessment

Determine if you’re creating demand or capturing it, and each path’s risk.

Included in casebooks
ChecklistDecide

New-Market Readiness Checklist

Verify readiness: demand signal, localization, capital, defensibility.

Included in casebooks
WorksheetStress-test

Fast-Follower Exposure Worksheet

Find where your entry leaves a flank open to a cheaper local copy.

Included in casebooks
MatrixDecide

Beachhead Selection Matrix

Choose the first segment or geography to enter, and why.

Included in casebooks
FrameworkDecide

Localize-vs-Standardize Slider

Decide what to adapt vs keep global in a new market.

Included in casebooks
CanvasMap

Adjacency / Synergy Map

Draw the arrows: which adjacent businesses feed and are fed by the core.

Included in casebooks
AssessmentEvaluate

Adjacency vs Diversification Test

Test whether a new business reinforces the core or just adds unrelated risk.

Included in casebooks
WorksheetDiagnose

Core-Asset Identifier

Name the reusable core asset that adjacencies must share.

Included in casebooks
TemplatePlan

Adjacency Sequencing Roadmap

Order adjacency moves so each builds on the last.

Included in casebooks
AssessmentStress-test

Adjacency Overreach / Fatigue Detector

Check whether the reinforcing loop is being overdrawn.

Included in casebooks
Decision TreeDecide

Cannibalization Decision Tree

Decide whether to launch a product that eats your own.

Included in casebooks
AssessmentDiagnose

Cannibalize-or-Be-Cannibalized Assessment

Determine if disruption is inevitable and whether you can be the disruptor.

Included in casebooks
WorksheetDecide

Cannibalization Timing Worksheet

Find the right moment to cannibalize — not too early, not too late.

Included in casebooks
ChecklistStress-test

Self-Disruption Readiness Checklist

Verify the org can build the cannibal without hobbling it.

Included in casebooks
MatrixMap

Portfolio Roles Matrix

Classify each business or brand by role: engine, hook, bet, legacy.

Included in casebooks
MatrixDecide

Growth-Vector Prioritization Grid

Rank growth options — penetrate, enter, adjacency, cannibalize — by payoff and risk.

Included in casebooks
CanvasMap

Portfolio Allocation Canvas (2x2)

Plot the portfolio on a growth × share (or custom) 2x2 to allocate resources.

Included in casebooks
CanvasMap

Culture Doctrine Canvas

Articulate a non-negotiable cultural principle and the behaviors it drives.

Included in casebooks
AssessmentEvaluate

Costly-Signal Audit

Test whether your stated values cost you anything — credibility equals cost.

Included in casebooks
WorksheetDiagnose

Values-to-Economics Worksheet

Trace how a cultural principle produces hard returns: recruiting, brand, scarcity.

Included in casebooks
FrameworkEvaluate

Constraint-as-Strategy Analyzer

Examine how a self-imposed constraint becomes a competitive advantage.

Included in casebooks
CanvasMap

Founder Doctrine Canvas

Capture the founder’s core values and how they’re encoded into the company.

Included in casebooks
AssessmentStress-test

Mission-Durability Assessment

Test whether the mission survives a change of ownership or leadership.

Included in casebooks
FrameworkPlan

Ownership-Structure Designer

Design control/cash-flow separation to lock in a mission.

Included in casebooks
MapMap

Control-vs-Cash-Flow Map

Separate who controls from who profits; find the levers that could corrupt the mission.

Included in casebooks
ScorecardEvaluate

Succession Readiness Scorecard

Rate how prepared the company is to lose its key person.

Included in casebooks
AssessmentDiagnose

Key-Person Dependency Audit

Measure how much the company depends on one irreplaceable individual.

Included in casebooks
TemplatePlan

Succession Planning Roadmap

Sequence a handover: name, season, telegraph, transfer.

Included in casebooks
AssessmentStress-test

Decentralization Readiness Assessment

Test whether the org can run without the founder day to day.

Included in casebooks
RubricEvaluate

Successor Selection Rubric

Score successor candidates against the role’s true requirements.

Included in casebooks
WorksheetPlan

Founder-to-System Transition Worksheet

Convert founder instincts into durable systems and process.

Included in casebooks
MapMap

Tacit-Knowledge / Institutional-Memory Map

Capture the undocumented judgment that would leave with a departure.

Included in casebooks
CanvasPlan

Governance & Board Design Canvas

Design the governance that protects strategy and culture over time.

Included in casebooks
AssessmentStress-test

Disruption Vulnerability Assessment

Score how exposed your core business is to disruption.

Included in casebooks
AssessmentDiagnose

Innovator’s-Dilemma Diagnostic

Detect whether you’re protecting a cash cow against your own future.

Included in casebooks
WorksheetDiagnose

Cash-Cow Trap Detector

Find where the locally-rational choice (defend the profit) is globally fatal.

Included in casebooks
AssessmentDecide

Self-Disruption Audit

Test willingness and ability to disrupt yourself before others do.

Included in casebooks
AssessmentDiagnose

Decline-Stage Diagnostic

Locate where a company sits on the decline curve, and the cause.

Included in casebooks
WorksheetDiagnose

Turnaround Diagnosis Worksheet

Determine whether the problem is strategy (focus) or execution (effort).

Included in casebooks
FrameworkPlan

Subtraction-as-Strategy Planner

Plan what to cut — complexity, ventures — to refocus on the core.

Included in casebooks
CanvasMap

Core-Refocus Canvas

Define the core to return to and what dilutes it.

Included in casebooks
AssessmentDiagnose

Complexity / SKU-Proliferation Audit

Surface the hidden complexity quietly eating margin.

Included in casebooks
TemplatePlan

Turnaround Roadmap & Sequencing

Sequence a turnaround: stabilize → refocus → rebuild → re-expand.

Included in casebooks
PlaybookPlan

Crisis Response Playbook

The first-72-hours plays for a brand or safety crisis.

Included in casebooks
Decision TreeDecide

Trust-vs-Liability Decision Tree

Choose between protecting the balance sheet and protecting trust.

Included in casebooks
CalculatorEvaluate

Over-Response / Recall Calculator

Weigh the cost of an over-response against the trust at stake.

Included in casebooks
TemplateCommunicate

Crisis Communication Template

Structure transparent crisis messaging to stakeholders.

Included in casebooks
WorksheetStress-test

Crisis Pre-Mortem & Scenario Planner

Pre-plan responses to plausible crises before they hit.

Included in casebooks
AssessmentDecide

Reinvention / Pivot Readiness Assessment

Test whether the company can become a different company.

Included in casebooks