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82 analyses · Decision ForksThe Counterfactual
Kodak Disclosed Its 1975 Digital Camera to the World; the Failure Came 25 Years Later
Kodak
Decision Forks8 min
EA Buys the Franchise; the Studio Is Just the Wrapper It Throws Away
Electronic Arts
Decision Forks7 min
Atari Nearly Signed Nintendo in 1983 — Then a $356 Million Collapse Blew the Company Apart
Atari
Decision Forks8 min
CFIUS Killed Broadcom's $117 Billion Qualcomm Bid Over the Threat of a Smaller 5G Budget
Broadcom
Decision Forks7 min
AMD Bought ATI's GPUs in 2006 and Skipped the Software — CUDA Built an Estimated 85% Lead
AMD
Decision Forks8 min
The Pivot to Video Began in 2015, Before Facebook's Inflated Metric Was Public
The Pivot to Video
Counterfactual8 min
Paramount's Two-Step Sale Paid the Redstones About $60 a Share and the Public $23 and $15
Paramount-Skydance
Decision Forks8 min
Kroger and Albertsons Handed Regulators the Case: Admissions on Record, a Buyer With 23 Stores
Kroger-Albertsons (blocked)
Decision Forks8 min
The Motorola Loss Math Forgets the $2.35B Set-Top Sale and the 17,000 Patents Google Kept
Google-Motorola
Decision Forks8 min
Facebook Signed WhatsApp for $16B in Equity Plus $3B Retention — to Keep It From Google
Facebook-WhatsApp
Decision Forks8 min
Chevron Bought All of Hess for $60 Billion to Route Around Exxon's Right of First Refusal
Chevron-Hess
Decision Forks8 min
Oracle's $523B Backlog Rests on a Handful of AI Mega-Deals and Roughly 3% Market Share
Oracle
Decision Forks8 min
Ellison Called Cloud 'Complete Gibberish'; Oracle Then Bought NetSuite for $9.3B and Cerner for $28.5B
Oracle
Decision Forks8 min
Ballmer Overrode Microsoft's Board to Buy Nokia; the $7.5 Billion Write-Off Took Two Years
Microsoft
Decision Forks7 min
Microsoft's Windows Mobile Was Second Worldwide in 2007; the Antitrust Excuse Came Later
Microsoft
Decision Forks8 min
The Fire Phone Left a $170M Writedown, $83M of Unsold Phones, and a Blindsided Alexa Team
Amazon
Decision Forks7 min
How Buying a Record Label Cost Sony the Portable Music Market It Invented
Sony
Decision Forks8 min
Sculley Tried to License the Mac — One Executive Killed It to Guard a 55% Margin
Apple
Decision Forks8 min
Inside the Google Graveyard: 250 Products Starved on Purpose by a $400B Ad Monoculture
Alphabet (Google)
Decision Forks7 min
Five Jurisdictions Cornered Nvidia Out of the $40B Arm Deal, at a $1.353 Billion Charge
Nvidia
Decision Forks8 min
With Its Stock at $1.82, AMD Sold Its Fabs — Then Paid $703 Million to Exit the Fine Print
AMD
Decision Forks8 min
The Kroger-Albertsons Merger Died on a Buyer With 23 Supermarkets Asked to Grow 18-Fold
Kroger
Decision Forks8 min
Germany Filed Wirecard Under Tech, So BaFin Could Watch Only the Bank Inside
Wirecard
Counterfactual8 min
FTX's Investors Skipped the Audited Financials and Called It Diligence
FTX
Decision Forks8 min
Instacart Slid From $39B to ~$10B as It Became an Ad Business in a Delivery Apron
Instacart
Decision Forks8 min
Uber Swapped Its $2 Billion China Cash Bonfire for a Stake That Grew to Nearly $8 Billion
Uber
Decision Forks8 min
Disney Paid $4.3 Billion for Marvel While Sony Held Spider-Man and Fox Held the X-Men
Disney
Decision Forks7 min
BuzzFeed Chased Facebook Video on a Metric Inflated by Up to 900%
BuzzFeed
Decision Forks8 min
Kodak Led U.S. Digital Camera Share in 2005 — Knowing and Winning Were Different Jobs
Kodak
Decision Forks8 min
Theranos Rented Big Names for a 'Board of Counselors' That Held Zero Fiduciary Power
Theranos
Counterfactual8 min
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