Meta's defining moves.
The defining strategic moves at Meta — each one explained and grounded in the record.
The Counterfactual · Decision Forks
Facebook Didn't Overpay for Instagram and WhatsApp. It Bought the Two Companies That Could Have Killed It.
A $1B photo app with 13 employees. A $19B messaging app with almost no revenue. They looked like the most reckless prices in tech. They were insurance against a future Facebook could already see coming - and the bill for being right just came due in court.
9 min
The Crisis Response · Crisis Response
The $10 Billion Meta Blamed on Apple Was a Number Nobody Could Verify
Apple's privacy switch genuinely broke Meta's targeting engine. But the famous $10 billion hit was a CFO's 'best guess,' not an audited loss — and a single vivid number conveniently hid a recession, TikTok, and a $10B-a-year metaverse bet.
8 min