Adjacency Expansion · Growth & Portfolio
The Map Walt Drew in 1957: How Disney Turned One Skill Into Seven Businesses That Feed Each Other
In 1957, Walt Disney sketched his whole company on one page - films at the center, with theme parks, music, merchandise, and TV orbiting them, every arrow pointing back. It's the clearest picture ever drawn of adjacency: don't diversify at random; expand into businesses that feed the one you already have.
8 min