Adjacency Expansion · Growth & Portfolio
The Map Walt Drew in 1957: How Disney Turned One Skill Into Seven Businesses That Feed Each Other
In 1957, Walt Disney sketched a diagram explaining his whole company - films in the center, with theme parks, music, merchandise, and TV orbiting around them, every arrow pointing back to the films. It's the clearest picture ever drawn of adjacency expansion: don't diversify randomly, expand into businesses that feed the one you already have.
8 min