Stratrix

Company profile

Industry
Conglomerate (electronics, semiconductors)
Founded
1938
Ownership
Publicly traded

Profiles are auto-generated and infrequently updated.

Decisions on record

8 verified Decision Cases on Samsung, and the casebook each one belongs to.

Fork dateDecision typeWhat Samsung choseWhere it stoodThe storyCasebook
1974Adjacency ExpansionAcquire distressed chip makerBy end of 1983 developed a 64K DRAM, third firm in the world after American and Japanese companies (1983)Read the story →Adjacency Expansion Casebook →
1983Market-Entry GambitLicense know-how from Micronrecord revenue of roughly $233 billion (2025)Read the story →Market-Entry Gambit Casebook →
2011Moat AnatomySue on design patentsApple and Samsung settled all remaining claims on undisclosed terms (2018-06)Read the story →Moat Anatomy Casebook →
2015Founder DoctrineMerge C&T and CheilA Seoul court acquits Lee of stock manipulation and accounting fraud tied to the 2015 merger, finding the prosecution failed to prove it was unlawful (2024-02)Read the story →Founder Doctrine Casebook →
2016Crisis ResponseUnilateral fast recallQ3 2016 mobile-division operating profit collapsed to KRW 0.10 trillion, about $87.8 million, a 96% year-on-year fall (2016)Read the story →Crisis Response Casebook →
2021Succession QuestionBorrow against the empirejumped to 10.44% from 0.06% (2021-04)Read the story →Succession Question Casebook →
2022The Cross-SubsidyHold capex, keep buildingSK Hynix posted KRW 47.2 trillion, surpassing Samsung's KRW 43.6 trillion for the first time (2025)Read the story →The Cross-Subsidy Casebook →
2026The Cross-SubsidyRaise internal DRAM priceOperating profit of KRW 57.23 trillion, a 756% jump, a record (2026)Read the story →The Cross-Subsidy Casebook →

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The analyses

The Adjacency Expansion · Growth & Portfolio
Samsung Bought a Near-Bankrupt Chip Maker Nine Years Before Its 'Bold' 1983 Leap
The legend says Samsung made a bold 1983 leap into semiconductors. The records say it had quietly bought a near-bankrupt chip maker nine years earlier — and built its empire on distressed assets, licensed foreign IP, and a state that de-risked every step.
8 min
The Adjacency Expansion · Growth & Portfolio
Samsung Sells You a Phone, Insures Your Life, and Built Your Apartment. One Family Holds It All by a Thread.
Samsung Group did 331 trillion won in 2024 — 13% of South Korea's GDP. The breadth that lets chips fund insurance funds shipbuilding is a moat. It's also the reason the whole thing once hinged on whether one heir stayed out of prison.
8 min
The Fast Follower · Growth & Portfolio
Samsung Paid Micron to Learn Memory Chips in 1983, Then Spent Into Downturns Until It Won
Everyone calls Samsung the world's great fast follower. The label is the comfortable half. The harder truth: in 1983 it paid Micron cash to be taught how to make memory chips, then spent into downturns until it owned the market. Now its own students are doing it back.
8 min
The Crisis Response · Crisis & Reinvention
A Kill Switch, Carriers, and the FAA Got Samsung to 97% Note 7 Returns
Samsung is praised for a near-perfect 97% Note 7 return rate. But it skipped the regulator on the first recall, shipped 'safe' replacements that also caught fire, and only hit 97% after carriers, the FAA, and a kill-switch update made keeping the phone impossible.
8 min
The Cross-Subsidy · Business Model
When Samsung's Chips Lost KRW 14.87 Trillion, the Rest of the Company Barely Stayed Above Zero
The story is that Samsung's breadth protects it from the memory cycle. In 2023 the chip division lost KRW 14.87 trillion while group profit collapsed to KRW 6.57 trillion - phones and appliances didn't buffer the blow, they barely kept the company above zero.
8 min
The Cross-Subsidy · Business Model
Samsung's Chip Division Drove 93.8% of Profit — by Raising DRAM Prices on Its Own Phone Arm
Everyone says Samsung's memory chips bankroll the empire. In Q1 2026 the chip division drove 93.8% of group profit - and crushed Samsung's own phone-and-appliance arm 38%, by nearly doubling the DRAM price it charges its sister division.
8 min
The Cross-Subsidy · Business Model
Vertical Integration Concentrated Samsung's Memory Crash Into an 85% Profit Collapse
The myth says Samsung's chip arm quietly subsidizes its phones. The 2023 books say otherwise: KRW 258.94T in revenue produced just KRW 6.57T in operating profit - a roughly 85% collapse from the 2022 peak of KRW 43.38T. Integration didn't cushion the memory crash. It concentrated it.
8 min
The Standards War · Moat & Competition
Apple Won the Headline. The Number That Stuck Was Zero.
Everyone remembers Apple winning $1.049 billion against Samsung for copying the iPhone. The award was cut to $548M, the Supreme Court unanimously reversed the $399M design-patent slice, and in 2018 the two sides settled for an undisclosed sum. No final adjudicated price for the iPhone's look was ever paid.
8 min
The Succession Question · People & Control
The Lee Family Paid the Biggest Tax Bill in Korean History and Came Out Owning More of Samsung.
After a record 12 trillion won inheritance tax and 18 months in prison, the conventional read is that the Lee family barely held on. The opposite happened: Lee Jae-yong's stake in Samsung Electronics more than doubled. The succession wasn't survived. It was engineered.
8 min
The Vertical Integration · Boundaries of the Firm
Samsung Owns the Whole Chip-to-Phone Stack. The Part It Can't Sell Is Quietly Bleeding.
Samsung makes the memory, the display, and the chips in its own phones - the model everyone envies. But its foundry arm fell to 8.1% market share against TSMC's 67.1% and lost over 2 trillion won in a single quarter. Being your own best customer is not the same as being everyone else's.
8 min
The Vertical Integration · Boundaries of the Firm
Samsung Profits When the iPhone Wins. It Built Its Whole Company to Make Sure of It.
Samsung's biggest rival is also one of its biggest customers. Samsung Display still commands the largest share of Apple's OLED orders, and Samsung Electronics poured KRW 4.8 trillion into display capital in 2024 to stay there — selling the parts inside the phone trying to kill its own.
7 min

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