Stratrix
Lenses
Strategic lenses
How they make money
Moats & advantage
Defining decisions
Growth & expansion
Founders & succession
Falls & turnarounds
Build, buy, or bypass
All lenses →
Companies
Featured
Apple
Amazon
Disney
Tesla
Microsoft
Costco
Coca-Cola
Berkshire Hathaway
All companies →
Stratagems
Our signature takes
Anatomy of a Decision
A pivotal call, explained.
Ascendants
The rise of the operators who matter.
Executive Briefings
A whole category, made sense of.
Reversals
The U-turns — both sides on the record.
Strategy Tools
Work it yourself
Strategy Simulator
Pressure-test a 7-S model.
Strategic Forks
Decision-point case studies.
Strategy Studio
300+ strategy blueprints.
Strategic Tools
Interactive calculators.
Resources
Learn & reference
Frameworks
99+ management frameworks.
Strategy Lexicon
The concepts, A–Z.
The Vault
Long-form strategy case studies.
Insights
Notes from the desk.
Guides & plans
Resources for operators.
Sign in
Get started
Home
/
Companies
/
Boeing
Boeing's defining moves.
The defining strategic moves at Boeing — each one explained and grounded in the record.
The Fork · Decision Forks
The 1,700-Mile Decision: Why Boeing Moved Its Headquarters Away From the People Who Built Planes
In 2001 Boeing put an ocean of geography between its executives and its engineers. It looked like a tax play. It was really a referendum on what kind of company Boeing wanted to be — and the answer would echo all the way to the 737 MAX.
7 min