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Microsoft
Microsoft's defining moves.
The defining strategic moves at Microsoft — each one explained and grounded in the record.
The Reversal · Decision Forks
From 'Linux Is a Cancer' to the World's Largest Open-Source Owner: Anatomy of Microsoft's Great Reversal
Microsoft spent a decade treating open source as an existential enemy. Then it bought GitHub, ran Linux at the heart of its cloud, and put a penguin on its merch. The U-turn wasn't a change of heart — it was a change of business model.
7 min