Lens family
14 analyses · Decision ForksThe Fork
Novo Nordisk Invented the Weight-Loss Era. Then It Lost the Lead — and Not to a Better Drug.
Novo Nordisk
IBM's $5 Billion Gamble Was Decided Two Years Early, by a Committee of Thirteen
IBM
Palm Bought a Broke Handspring in 2003 Mainly to Get the Treo
Palm
Intel's Foundry Lost $6.96B, Then $13B, on Barely Any Outside Customers
Intel
WeWork Filed at $47 Billion; Six Weeks Later the Public Market Said as Low as $10 Billion
WeWork
Tesla's 2014 Patent Pledge Was a One-Way Mirror Into Rivals' IP
Tesla
By Its Co-Founder's Own Account, Google Bought Android Out of Fear of Being Locked Out
Alphabet (Google)
WeWork's S-1 Took a $47 Billion Valuation to Under $8 Billion in Six Weeks
WeWork
Nokia's Burning Platform Memo Was Right. Saying It Out Loud Is What Killed It.
Nokia
Google's Best Acquisition Cost About $50M. The Genius Was Giving It Away.
Google-Android
Kodak Saw Digital Coming. Then It Made the Most Rational Mistake in Business History.
Kodak
In 2020 Apple Walked Away From Intel to Design the Mac's Brain Itself
Apple
The 1,700-Mile Decision: Why Boeing Moved Its Headquarters Away From the People Who Built Planes
Boeing
The Chatbot That Failed Its Way Into Owning the Whole Field: How Hugging Face Stopped Competing With Its Users
Hugging Face