Stratrix
Strategically▾
All analysesEvery read we've publishedBrowse by lensCome in through the questionStrategy ShortsOne image, the whole ideaDecision ForksThe calls that defined companiesThe VaultLong-form strategy deep dives
Companies
Toolkit▾
Strategy TemplatesFilled for the story, blank for youStrategy ToolsRun the diagnostic on your own businessStrategy SimulatorModel the 7-S cascadeBusiness PlansIndustry plans with projections
Learn▾
PlaybooksHow to make the hard movesFrameworksThe models, explained plainlyStrategy LexiconCore concepts, A–ZStrategy BlueprintsThe anatomy of a strategyGuidesStructured learning pathsInsightsNotes from the desk
PricingSign inGet started
Strategically · everything on the record

Every analysis we've published.

The full record. Search it, filter by lens, and sort it however you think — or open the complete index to browse every analysis on one page.

⌕
Sort
Lens family
7 analyses · Crisis & ReinventionThe Turnaround
McDonald's 2003 Fix Was to Stop Opening Restaurants and Start Filling the Ones It Had
McDonald's·Jul 17, 2026
Turnaround8 min→
GM's $6.7B Bailout 'Repayment' Came From Treasury Escrow; The Loss Was About $11.2B
General Motors·Jul 17, 2026
Turnaround8 min→
Every IBM Reinvention Followed a Crisis: The Same Captive Base, Milked Until It Broke
IBM·Jul 17, 2026
Turnaround8 min→
Hyundai's 10-Year Warranty Was the Signal; the Engine Took Two Decades to Build
Hyundai·Jul 17, 2026
Turnaround8 min→
Old Spice's Viral Hit Sold 180 Videos. Whether It Sold Body Wash Is Another Question.
Old Spice·Jul 1, 2026
Turnaround8 min→
McDonald's 2003 Turnaround Was Real. The Hero Story Around It Wasn't.
McDonald's·Jun 29, 2026
Turnaround8 min→
How Lego Almost Died by Forgetting What It Was - and Came Back as the World's Top Toymaker
Lego
Crisis Response7 min→

Sign up for updates

New Strategically analyses, the defining moves in business — checked against the record. No noise.

Lenses & archetypes

  • Decision Forks423
    • The Fork14
    • The Counterfactual82
    • Bet-the-Company34
    • The Reversal25
    All Decision Forks →
  • Business Model313
    • The Money Machine102
    • The Pricing Lens107
    • The Loss Leader26
    • The Cross-Subsidy20
    All Business Model →
  • Boundaries of the Firm28
    • Vertical-Integration Bet31
    • Asset-Light Bet21
    • Distribution Rebellion23
    All Boundaries of the Firm →
  • Moat & Competition168
    • Moat Anatomy111
    • The Flywheel32
    • Ecosystem Lock-in24
    • Standards War18
    All Moat & Competition →
  • Growth & Portfolio180
    • Market-Entry Gambit62
    • Adjacency Expansion138
    • Cannibalization Choice80
    All Growth & Portfolio →
  • People & Control70
    • Culture Doctrine34
    • Founder Doctrine38
    • Succession Question11
    All People & Control →
  • Crisis & Reinvention98
    • The Fall85
    • The Turnaround57
    • Crisis Response105
    All Crisis & Reinvention →
All 24 archetypes explained →

Featured Strategically stories

  • Nintendo Built the Weakest Console of Its Generation. It Just Became the Fastest-Selling in History.Nintendo
  • Capital One Bought a Closed Loop for $35.3 Billion; Amex's Flywheel Is What It Didn't GetAmerican Express
  • Emirates Took $10 Million From Dubai Once — and Has Paid Back AED 14.6 Billion in DividendsEmirates
  • Hershey Walked Away From $23 Billion Partly to Keep Making Kit Kat Under LicenseHershey
  • Southwest's Cost Gap Funded the Low Fares — When It Closed, the Bag Fees ArrivedSouthwest

Tools you can use

  • ✍️Strategy Narrative BuilderCan you summarize your strategy in one sentence?
  • 🔀M&A Integration Complexity CalculatorEstimate the true lift required for your next deal.
  • 🏗️OrgDesign Health ScoreIs your org structure helping or hurting your strategy?
All strategy tools →

About Stratrix

Stratrix is a running record of the defining moves in business — the bets, models, and reversals — every claim checked against primary sources. Read the move, then run the same frameworks on your own strategy.

More about Stratrix →

Company index

Apple25Amazon19Netflix18Tesla18Alphabet (Google)16Microsoft16Meta13IBM12Boeing11Disney11Intel11Samsung11Sony11Walmart11Airbnb10Uber10McDonald's9Toyota9Adobe8Alibaba8
All 355 companies →
Stratrix

The real story behind the decisions that built — and broke — the world's companies.

Strategically

All analysesFull indexBrowse by lensStrategy ShortsDecision ForksThe Vault

Companies

Company indexDirectory

Toolkit

Strategy TemplatesStrategy ToolsStrategy SimulatorBusiness Plans

Learn

FrameworksStrategy LexiconStrategy BlueprintsInsights

Method Videos

All Method videos

Company

AboutPricingContactSite MapPrivacyTerms
Unraveling the strategies and stories behind the stated narrative.© 2026 Stratrix · Autonomous research · Not advice.