Stratrix

Where to start

Read the most-read analysis

You have ten minutes. The World's Largest Accommodation Company Owns No Rooms

Airbnb →

Start from the decision

You face a decision like theirs. Every analysis reads one of 24 recurring decisions. Each has a free guide showing how the companies that faced it chose, and how it turned out.

24 decision guides →

Start from the company

You are studying one company. Every analysis we have written about one company, gathered on one page.

327 companies →

Every analysis

Sort
Lens family
Browse the analyses
Walgreens Went Private at $11.45 a Share, Dead of Three Wounds It Had the Data to Avoid
Walgreens
Why companies decline8 min
Walgreens Spent $10 Billion Buying Its Way Into Healthcare. It Bought a Trap.
Walgreens
Moving into the business next door8 min
766 to 348: Boeing Handed Airbus the Lead in Three Self-Inflicted Blows
Airbus vs Boeing
Standards wars8 min
Hermès Answered LVMH's Secret 23% Stake With H51 — 50.2% Locked Shut for Two Decades
Hermes
Who controls the company8 min
Twitter Sold Its Only Free Trust Signal for $7.99 a Month. The Trust Didn't Come Back.
X (Twitter)
Changing how you price8 min
Tesla Drives a Billion Miles Every 35 Days. The Flywheel Is Real. The Moat Is Narrower Than It Looks.
Tesla
Flywheels8 min
Quibi Spent $1.75 Billion Building a Toll Road Next to a Free Highway
Quibi
The road not taken8 min
Nvidia Started CUDA in 2004 and Absorbed a 76% Crash Waiting for the Bet to Pay
Nvidia
Moving into the business next door7 min
Etsy Has Widened the Meaning of 'Handmade' at Every Growth Squeeze Since 2013
Etsy
Changing the business model8 min
BuzzFeed Built Its Business on Borrowed Reach — Then Facebook Turned the Dial
BuzzFeed
Changing the business model8 min
BASF Walked Into the World's Most Crowded Chemical Market — Alone, and Spent €8.7 Billion to Do It Its Own Way.
BASF
Entering a new market8 min
Abercrombie's Comeback Was a Six-Year Grind; the Stock Has Already Given Back Half Its Peak
Abercrombie & Fitch
Turning a company around8 min
Ericsson single-sourced its radio chips from one Philips fab, and lost 7 million phones when it burned
Ericsson
Make or buy8 min
Wayfair's Drop-Ship Model Works Fine — the $3.2B Debt and $1.425B Ad Bill on Top Don't
Wayfair
Changing the business model8 min
Vanguard's Funds Own the Manager, So Its Surplus Keeps Coming Back as Fee Cuts
Vanguard
Changing the business model7 min
Tesco's £6.4bn Loss: The Fraud Was £284m — The Other £6bn Took Years to Build
Tesco
Turning a company around8 min
Shein Commissions 100-200 Units of a Style, Watches the Data, Then Reorders Only What Sells
Shein
Changing how you price8 min
Marvel's $30 Billion Flywheel Started With a Desperate $525 Million Loan
Marvel
Moving into the business next door8 min
Broadcom Bought VMware for $84.2 Billion, Then Raised Prices Up to Twelve-Fold
Broadcom
Changing how you price8 min
AT&T Bought DirecTV and Time Warner, Unwound Both, and Kept $156 Billion in Net Debt
AT&T
Reversing course8 min
Dell's $67B EMC Deal Ran on ~$46B of New Debt — and VMware Got Monetized Twice to Pay It Down
Dell
Turning a company around8 min
WBD Was Born Owing a Fortune It Couldn't Pay. The Breakup Just Moves the Bill.
Warner Bros Discovery
Why companies decline8 min
UBS Took Credit Suisse by Decree; a Court Later Voided the CHF 16.5bn Bondholder Wipeout
UBS
The road not taken8 min
Temu Paid You About $30 to Shop. It Was Renting a Habit on a Clock.
Temu
Selling at a loss on purpose7 min
Sears Put a Stockbroker Inside the Store in 1981 — and Sold It Back Out by 1993
Sears
Letting one business pay for another8 min
Intuitive's Patents Expired. Its Installed Base Kept Growing Anyway.
Intuitive Surgical
Defending an advantage8 min
HP Kept Hiring CEOs to Fix It. The Thing They Were Fixing Was Its Soul.
HP
Choosing the next CEO8 min
Emirates Took $10 Million From Dubai Once — and Has Paid Back AED 14.6 Billion in Dividends
Emirates
Defending an advantage8 min
Bud Light Tried to Stand for Nothing. It Lost Everyone.
Anheuser-Busch InBev
Handling a crisis8 min
A Credit Downgrade, Then $32 Billion in Collateral Calls: The Mechanism That Killed AIG
AIG
Why companies decline8 min
Page 1 of 39

More from Stratrix

Strategic Decisions

The big calls companies keep facing, told through the 819 companies on record that made them.

24 decisionsFind your decision →

The Strategist’s Craft

The methods behind the job: the planning cycle, initiative charters, decision rights, the memo that gets a yes.

Methods and templatesStart with the craft →

Weekly email

Stratonomics, every Tuesday

One data story every Tuesday: what happened, what it means, and the figures you can quote. Free.

We'll email you a link to confirm. Unsubscribe anytime. Privacy policy.

When the decision is yours.

You are reading how other companies decided. A Strategy Pack is the kit for the decision in front of you: the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it.

Recently published: The Enterprise Discount · The Usage Switch · The Restatement. Each one $499, one-time.

Find your decision →