• AcquisitionsThe Distance Test
    Test free · brief $745

    How far the target sits from what you already do, scored against large acquisitions at the same distance and how each ended.

  • Free test

    A planned spin-off, split or sale, set against past separations: which went badly, which paid off.

  • Free test

    A move into a business you do not run, set against the companies that made the same move.

  • Free test

    Bringing a capability in-house or buying it in, set against the companies that made the same call.

What a brief is, and is not

A brief compares your answers with the decisions in the record that gave the same answers, and reports how those ended. It is evidence for the room, not a forecast and not advice: you make the call.