Which one do you need?
Strategy Packs
You face one decision. The framework, a deck for the room, a model that resolves to one number, and the sourced cases, with 30 days of the Analyst.
$499 each7 families →75Casebooks
You want every case. Each verified case of one decision or one company, with outcomes, sources and the market’s verdict, in Excel, PowerPoint, Word, PDF and JSON.
From $299By type, company, family, model →4Decision Briefs
You need an answer for the board. Describe your situation, see the comparable decisions and how each ended. The tests are free; the acquisitions brief scores it.
Tests free · brief $745See the four tests →AllAll Access
Your team decides all year. Every Casebook, three Strategy Packs a seat each year, and the Analyst.
$1,999 a year · $499 a seatWhat is included →Shop by decision
Start from the decision you face. Each of the 24 decisions has a free guide, a Casebook and a Strategy Pack; 2 also have a decision test. Not sure which decision yours is? Read its guide first, or ask the Analyst.
| Decision | Strategy Pack | Casebook | Decision Brief |
|---|---|---|---|
| Decision Forks | |||
| Choosing between two pathsWhen the path split, why this way and not the other? | The Road Not Taken$499 | 44 cases$299 | — |
| The road not takenWhy didn't they buy, build, or enter when they had the chance? | The Road Not Taken$499 | 49 cases$299 | — |
| Betting the companyWhy risk everything on a single move? | The All-In Bet$499 | 22 cases$299 | — |
| Reversing courseWhy publicly reverse a position they'd staked out? | The Reversals$499 | 19 cases$299 | — |
| Business Model | |||
| Changing the business modelHow does the money actually get made? | The Money Machine$499 | 54 cases$299 | — |
| Changing how you priceWhy has the pricing evolved the way it has? | The Pricing Model Change$499 | 54 cases$299 | — |
| Selling at a loss on purposeWhy sell something cheap — or at a loss — on purpose? | The Loss Leader$499 | 13 cases$299 | — |
| Letting one business pay for anotherWhich part of the business quietly funds the rest? | The Cross-Subsidy$499 | 21 cases$299 | — |
| Boundaries of the Firm | |||
| Make or buyWhy make it themselves instead of buying it? | The Vertical Integration$499 | 34 cases$299 | Make or buyFree test |
| Owning lessWhy own almost nothing and still scale? | The Asset-Light Bet$499 | 12 cases$299 | — |
| Going directWhy bypass the channel everyone else relied on? | The Distribution Rebellion$499 | 12 cases$299 | — |
| Moat & Competition | |||
| Defending an advantageWhat actually protects them once the playbook is visible? | The Moat Anatomy$499 | 35 cases$299 | — |
| FlywheelsWhat self-reinforcing loop compounds the advantage? | The Flywheel$499 | 13 cases$299 | — |
| Customer lock-inHow do they keep customers inside the walls? | The Ecosystem Lock-In$499 | 15 cases$299 | — |
| Standards warsHow did they win — or lose — the fight to set the standard? | The Standards War$499 | 13 cases$299 | — |
| Growth & Portfolio | |||
| Entering a new marketHow did they crack a market that was supposed to be hard? | The Market Entry$499 | 30 cases$299 | — |
| Moving into the business next doorWhy move from the core into the next thing over? | The Adjacency Expansion$499 | 98 cases$299 | Acquisitions$745 |
| CannibalizationWhy kill their own cash cow before a rival could? | The Cannibalization$499 | 39 cases$299 | — |
| People & Control | |||
| Keeping the company's rulesWhat's the codified culture rule — and does it actually work? | The Refusal$499 | 13 cases$299 | — |
| Who controls the companyHow does ownership or control shape the strategy? | The Founder Control$499 | 34 cases$299 | — |
| Choosing the next CEOWhat happens after the defining leader is gone? | The Verdict Window$499 | 27 cases$299 | — |
| Crisis & Reinvention | |||
| Why companies declineWhy did a dominant company come apart? | The Residual$499 | 49 cases$299 | — |
| Turning a company aroundHow did they come back from near-death? | The Turnaround$499 | 42 cases$299 | — |
| Handling a crisisHow did they handle the defining crisis? | The Crisis Response$499 | 77 cases$299 | — |
How buying works
Every product is a one-time purchase, delivered as a download the moment payment completes; All Access is a yearly plan. Casebooks are re-issued when their cases change. The products are analysis and data, not advice: you make the call.
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