▶ 1:21Netflix split itself in two. 23 days later it took it back.
▶ 1:05Adobe's operating income fell from $1.18B to $423M. On purpose.
▶ 1:27Two companies raised prices on locked-in customers. One backed down.
▶ 1:54Toyota fixed just-in-time after 2011. It still ran dry in 2021.
▶ 1:00Marriott raised $920 million in days by selling points it hadn't issued yet.
▶ 1:07Gap announced an Old Navy spinoff, then paid $189 million to cancel it.
▶ 1:39Nokia didn't ignore the iPhone. Its CEO described the threat exactly.
▶ 1:06Walmart pledged $250 billion to American-made goods. Year one: about 2,000 jobs.
▶ 2:04IBM and Walgreens both bought their way into healthcare. Both sold.
▶ 1:0023andMe paid $400 million for a repeat business. It sold for $10 million.
▶ 1:10TSMC promised never to compete with its customers. It now has 69.9% share.
▶ 1:55Ford bet on EVs ahead of demand. The profit target moved to 2029.
▶ 1:27Dell got paid before it paid suppliers. The trick was born of being broke.
▶ 1:01Progressive's Snapshot can raise your price. That's the point.
▶ 1:39BP said 1,000 barrels a day. The peak was roughly 62,000.
▶ 1:28BlackBerry hedged against the iPhone. Revenue peaked. Then share fell to 0.5%.
▶ 1:41Nordstrom's family offered $50. Seven years later they won at $24.25.
▶ 1:01Borders' Amazon deal was smart. The seven-year stay wasn't.
▶ 1:02Carl Icahn ran a McDonald's proxy fight on 200 shares.
▶ 1:40Airbus bet €9.5 billion on hub airports. It delivered 251 A380s.
▶ 1:25Shopify paid $450 million for warehouse robots. It sold them for $12.7 million.
▶ 1:32Mondelez is the old Kraft Foods Inc. The groceries were the part that left.
▶ 1:05Caterpillar got two profit warnings and bought anyway. Then came $580M.
▶ 1:01Schwab made trades free. 54 days later it bought its rival.
▶ 1:39Kodak spent 7 years inventing around Polaroid. A court shut it down.
▶ 1:30Ryanair's €2.50 bag fee launched as a wash. Now extras earn €4.99B a year.
▶ 1:42Nike fired its distributors. Then it hired them back.
▶ 1:23Coca-Cola sold its bottling rights for $1. It thought they were doomed.
▶ 1:58Tesla called it Full Self-Driving. Now its defense is: don't believe the name.
▶ 1:00Red Bull created a category. It holds about 13% of it.
▶ 1:06JPMorgan paid $175 million for 4.25 million users. Under 300,000 were real.
▶ 1:41Jeep and Ram priced 20% above the market. The market said no.
▶ 1:02Thermo Fisher sells the picks and shovels. The gold rush still reached it.
▶ 2:04Two companies built capacity ahead of demand. Only one is being paid for it.
▶ 1:05Disney+ launched at $6.99. Its first streaming profit was $47 million.
▶ 1:42WeWork gave its founder 20 votes a share. Then the IPO was withdrawn.
▶ 1:23ASML was told the door to China would close. It sold until it did.
▶ 1:32Novo Nordisk built a 100-year moat. Its growth sits on one molecule.
▶ 1:31John Deere locked the repair. It cost $99 million, and the FTC case goes on.
▶ 2:03Exxon bought more oil. Verizon bought ads. One paid off.
▶ 1:025.9 million developers are Nvidia's moat. Not the chip.
▶ 1:36Abercrombie's turnaround worked. The stock still fell 56% from its peak.
▶ 1:17DuPont beat the activist in May. Its CEO was out by October.
▶ 1:33Buffett said he overpaid for Kraft. What he said was more precise.
▶ 1:31Alibaba built the world's biggest sale. Then it stopped saying what it sold.
▶ 1:11Robinhood's trades are free. Its interest line was $1.1 billion.
▶ 2:07Pan Am and Meta both bet on the future. Only one had a floor under it.
▶ 1:10Sony lost money for two more years on purpose. Then the turn held.
▶ 1:32Merck's Vioxx recall is taught as a model. The record says otherwise.
▶ 1:03Intuit gave away free filing to keep the IRS out of tax software.
▶ 1:40Moderna spent $4.543 billion on R&D. Its revenue was $3.236 billion.
▶ 1:10Xerox pulled more than $3 billion forward to hide a decline.
▶ 2:04UPS and Gucci both gave up volume for margin. Only one got the margin.
▶ 1:05Starbucks Rewards didn't start in 2008. And it's more than a discount.
▶ 1:40BMW bet on China with a contract that runs to 2040.
▶ 1:28SAP couldn't persuade customers to move. So it set a date.
▶ 1:48Apple's right-to-repair 'reversal' was a string of minimum concessions.
▶ 1:10Epic gave away $2.2 billion in games. Third-party sales barely moved.
▶ 2:03AT&T and Cisco both bought a new identity. One already gave it back.
▶ 1:07NIO sells the car without the battery. The battery is the business.
▶ 1:40Wayfair calls itself asset-light. It built 22 million square feet of warehouses.
▶ 1:30Richemont's 'bold digital bet' was really the end of a fifteen-year slide.
▶ 1:43The Sacklers tried to use Purdue's bankruptcy as a shield. It failed 5–4.
▶ 1:28Comcast gave up defending cable. Peacock has lost more than $11 billion.
▶ 2:08UBS was pushed into its merger and booked $27.7 billion. Kroger's was blocked.
▶ 1:08Baidu's AI is growing fast. Its ad engine is shrinking faster.
▶ 1:54Vodafone bought Mannesmann at the top. Then it wrote off £23,515 million.
▶ 1:09Unilever stopped forcing one doctrine on 400 brands. Then it issued another.
▶ 1:34Morgan Stanley spent 16 years becoming boring on purpose.
▶ 1:06Burberry's comeback started by walking away from profitable sales.
▶ 1:56Target got scooped. Volkswagen called it controllable. Both paid.
▶ 1:05AMD bought ATI's GPUs for $5.4 billion. It skipped the software.
▶ 1:35Bud Light tried to stand for nothing. It lost $1.4 billion.
▶ 1:08Nestlé passed inflation through. The margin held. The shoppers didn't.
▶ 1:55Tesco promised break-even in two years. Fresh & Easy bled for six.
▶ 1:18Airbnb didn't quit Experiences. It closed the intake valve.
▶ 2:01Microsoft and Nintendo both sold their games a new way. Neither got a stream.
▶ 1:09The New York Times gave up revenue per reader on purpose.
▶ 1:08CVS bought an insurer to become a health giant. Then the insurer stalled.
▶ 1:41Hilton owns or leases about 51 of 7,530 properties. That's the strategy.
▶ 1:21Samsung refused to cut chip output. Its chip division lost KRW 14.87T.
▶ 1:28Uber's first product didn't break the law. Its black cars were legal.
▶ 1:49AT&T bought DirecTV and Time Warner, then unwound both.
▶ 1:25Yahoo hired a fix-it CEO. The value wasn't in the business to fix.
▶ 1:59BYD and GE both brought production in-house. Only one kept it.
▶ 1:07Lyft decided its surge pricing was the problem. Then it suppressed it.
▶ 1:09Chipotle's fix wasn't food safety. It was the line.
▶ 1:04Oracle booked sales before it delivered. Its stock lost roughly 80%.
▶ 1:42KFC won China by becoming less American, not more.
▶ 1:03Uniqlo's edge isn't LifeWear. It's a choice it made in 1987.
▶ 1:09Ferrari ships more cars than ever. Its margins went up.
▶ 1:27Best Buy stopped fighting Amazon on price and charged the brands rent.
▶ 1:0691% of Salesforce customers run an app Salesforce didn't build.
▶ 1:068,800 subreddits went dark over a price. Reddit charged anyway.
▶ 1:05Crocs gave up hundreds of styles to bet on one ugly clog.
▶ 1:05Etsy's moat is a word: handmade. In 2013 it let in manufacturers.
▶ 1:03Amazon put 500 million Alexa devices in homes. The payback never came.
▶ 1:26Netflix started charging for shared passwords. Would you have?
▶ 1:08eBay bought an internet phone company. Here's what it didn't buy.
▶ 1:27Adidas feared a €700 million loss. It made €268 million instead.
▶ 1:10Polaroid built the perfect razor-and-blades machine. Then the blade went.
▶ 1:21Marvel traded scarcity for volume. Then it cut back.
▶ 1:25Intel gave up the simple option and spent about $95 billion.When the decision is yours.
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