The Fork · Kodak · 1969 · 1:39

Kodak spent 7 years inventing around Polaroid. A court shut it down.

In 1969 Kodak chose to invent around Polaroid's instant-film patents instead of licensing them. In 1986 an injunction ended its instant line, and in 1990 a judge ordered Kodak to pay Polaroid $909.5 million.

Transcript

In 1969, Kodak wanted into instant photography. One company owned it: Polaroid. Kodak knew the product well. From 1963 to 1969, it had manufactured components of Polaroid's own instant film.

Option one: invent around Polaroid's patents, and build an instant product that does not rely on them. Option two: license the patents. What would you have done?

Kodak chose to invent around them, aiming to put an instant product on the market by 1976. It believed clean-room invention could outrun the patent thicket.

Polaroid sued Kodak in April 1976. In 1986, a permanent injunction barred Kodak from making or selling instant film or cameras, effective January 9. In October 1986, the Supreme Court refused to hear Kodak's appeal.

Kodak had sold roughly $1.4 billion in instant cameras and film since 1976. Now 16.5 million owners of Kodak instant cameras had no source of film.

And in October 1990, a federal judge ordered Kodak to pay Polaroid $909.5 million for patent infringement.

Inventing around a patent is a bet on how a court will read it. One case does not prove licensing always wins. But price that bet before you build.

The records behind this video

Every figure in the video comes from this Decision Record, each with its sources.

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