Stratrix

Most talk about AI and business models is about the whole company: will it survive, will it be disrupted. That question is too big to answer and too vague to act on. The useful question is smaller: which of the choices in your model does AI make easier to copy, cheaper to undercut, or simpler to route around? Answer fifteen statements and the scan scores five parts of your model, names the weakest, and points to the patterns in the atlas that show what other companies are reporting.

Self-assessment

The AI Exposure Scan

Fifteen statements, about four minutes. Answer for your business as it runs today, not as the plan says it will. The score is how well defended the model is: higher is safer.

  1. 1 We charge per seat or per user, and AI could let our customers do the same work with fewer people.
  2. 2 Our price follows what customers use or what they achieve, not how many people log in.
  3. 3 A customer could get most of what we sell from a general AI assistant they already pay for.
  4. 4 Much of what customers pay us for is routine work our people do by hand.
  5. 5 We already use AI to deliver our product, and the savings show up in our margins.
  6. 6 A new rival could deliver our core service with far fewer people than we employ.
  7. 7 Our margin would survive a rival cutting prices by a fifth.
  8. 8 Our biggest cost is one that AI is making cheaper for every competitor at once.
  9. 9 We know what each AI feature costs us to run, and our prices cover it.
  10. 10 A large share of our new customers find us through search engines or comparison sites.
  11. 11 Most of our customers come to us directly, by name or by habit.
  12. 12 If an AI assistant chose a supplier for our customer, it would have no particular reason to choose us.
  13. 13 We hold data, or a history with customers, that a rival could not gather in a year.
  14. 14 A capable team with today's AI tools could copy our product within months.
  15. 15 Leaving us would mean rebuilding how our customers work.

What it scores

What you sell, and how you price it
A price per seat shrinks when AI lets customers do the same work with fewer people. A price tied to use or results does not.
Who does the work
Routine work is what AI agents take on first. The more of your delivery is routine, the more a rival built on AI could undercut you.
Where the margin comes from
A margin that rests on a cost AI cuts for everyone is a margin every rival gets too.
How customers find and keep you
Answer engines and AI agents are moving the front door. Customers who come to you directly are the ones they cannot redirect.
What stops a copy
AI cuts the cost of copying a product. It does not cut the cost of copying data, history or a place in how customers work.

Questions

What is AI exposure in a business model?
How much of a business model depends on things AI makes cheaper to copy, easier to undercut or simpler to route around: a price per seat, routine work done by people, customers who arrive through search, or a product a capable team could rebuild.
How is the score calculated?
Each statement scores from 0 to 100, with statements that describe exposure scored in reverse. Each part of the model is the average of its three statements, and the overall score is the average of all fifteen. Higher means better defended. The scoring is Stratrix's rubric, not research.
What should I do after the scan?
Start with your lowest-scoring part and read the patterns it points to. Then test the whole model in the Business Model Wizard, which checks your numbers against real companies and shows what a rival built on AI could charge.

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