Lens family
34 analyses · People & ControlCulture Doctrine
Salesforce Called Everyone 'Ohana.' Then It Laid Off 14,000 of Them.
Salesforce
Zuckerberg Retired 'Move Fast and Break Things' in 2014, Years Before Cambridge Analytica
Meta
Apple's Secrecy Rules Drew a Formal NLRB Complaint in 2024
Apple
GE's Welch-Era Engine Was GE Capital: 40% of Revenue, and Eventually a Federal Intervention
GE
Mobile and Drive-Thru Hit 70% of Sales, and Starbucks Vowed to Finally Build Its Third Place
Starbucks
Red Bull Paid $27 Million for a Supersonic Jump That 8 Million Watched for Free
Red Bull
Lululemon Sold a Feeling. Now the Feeling Won't Let It Listen.
Lululemon
The Most Copied Org Chart in Tech Was a Snapshot Spotify Itself Walked Away From.
Spotify
Everyone Photocopied Netflix's Culture Deck. Almost No One Can Run It.
Netflix
Amazon's 'Day 2 Is Death' Line Was a 1997 Throwaway About the Internet — Gospel Came in 2016
Amazon
Palantir Runs Its Culture Like a Cult on Purpose — and It Functions as a Switching Cost
Palantir
Costco's High Wages and Its 4,000-Item Limit Are the Same Decision
Costco
Chewy's Condolence Flowers Are a Founding Doctrine, Practiced Long Before They Went Viral
Chewy
Patagonia Told You Not to Buy the Jacket. It Was Rehearsing for the Day It Gave Away the Company.
Patagonia
Circuit City Fired Its Best People to Save Money. The Discipline Was Real. So Was the Suicide.
Circuit City
Nucor Kept Every Worker Through a $294 Million Loss by Letting Every Paycheck Shrink
Nucor
Toyota's Culture Is 73 Quotes in a 13-Page Book. That's Both Its Genius and Its Trap.
Toyota
Unilever Keeps Issuing One Cultural Doctrine for 400 Brands. That's the Bug, Not the Brand.
Unilever
Abercrombie Sold Exclusion as a Product. The Courts Sent the Invoice.
Abercrombie & Fitch
Reddit Has Two Owners Who Want Opposite Things. Its Whole Doctrine Is Pretending They Don't.
Reddit
Palantir Built a Company Around a Manifesto. The Manifesto Is Also the Risk.
Palantir
Nordstrom's One Rule Comes With a 7,344-Word Policy Guide — the Card Is the Marketing
Nordstrom
Copycats Took Netflix's Unlimited Vacation and Skipped the Pay That Made the Cruelty Fair
Netflix
Unilever Tried to Give Mayonnaise a Purpose. A Shareholder Called It Losing the Plot.
Unilever
Finance CEO, Distant Headquarters, Outsourced Jet: The Decade That Remade Boeing
Boeing
Nordstrom's One-Rule Handbook Was a Half-Truth. So Was the Moat It Promised.
Nordstrom
Old Spice Could Be Reckless Because P&G Was Ready to Kill the Brand
Old Spice
Lululemon Replaced the $300 Million Celebrity Contract With Your 6 a.m. Yoga Instructor
Lululemon
Abercrombie Rebuilt Product, Sizing, and Hiring — And Became the S&P 1500's Best Stock of 2023
Abercrombie & Fitch
Chouinard Gave Away Patagonia's $100M Profit Stream and Kept 100% of the Voting Control
Patagonia
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