Lens family
6 analyses · Crisis & ReinventionThe Fall
Crystal Pepsi's Inventor Called It the Best Idea He Ever Had, and the Worst Executed
Crystal Pepsi
GE Bought Fossil Turbines One Month Before the Paris Agreement — the Machine's Last Move
GE
Kraft Heinz's $15.4 Billion Write-Down Was the Cost Machine Finally Telling the Truth
Kraft-Heinz
Nokia Held 39% of the Market and Out-Spent Rivals on R&D. Fear Killed It Anyway.
Nokia
Purdue's 2007 Reckoning Ended in Misdemeanors — the $11 Billion Escape Hatch Held Until 2024
Purdue Pharma
Circuit City Fired Its Best Salespeople to Save $110 Million. The Real Bill Was $3.4 Billion.
Circuit City