A flagship 'Made in USA' relaunch needs a factory that works. This one was built around a machine that had never worked before — and the machine never did.

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In May 2019, Stanley Black & Decker stood up in front of Fort Worth and promised the kind of thing towns dream about: a 425,000-square-foot plant, roughly 500 full-time jobs, and — the part that made headlines — Craftsman tools stamped 'Made in USA' again, rolling off a line the company had brought home.1 The catch, invisible in the celebration, was that the whole thing hinged on a machine that had never been made to work at scale. The plant would run on a first-of-its-kind automated metal-forming process.6 First-of-its-kind is a wonderful phrase in a press release and a terrifying one on a factory floor.

The story that gets told is a tidy one: Stanley Black & Decker reshored Craftsman in 2019, then closed the plant in 2023 to cut costs. Almost none of that survives contact with the record. The plant didn't open in 2019 — the 2019 event was a groundbreaking, with completion targeted for late 2020.2 And it wasn't shuttered because healthy operations got trimmed. It was shuttered because the machine at the center of it never fully ran.

Here is the read worth paying for: this was not a reshoring success followed by a retreat. It was a flagship brand relaunch bet on unproven automation — and the technology failure turned a marquee factory into a stranded asset before it ever reached the headcount it was promised.

Fort Worth, promise vs. outcome
~500
Full-time jobs promised in 20191
175
Jobs actually cut at the 2023 closure3
$44M
Non-cash write-down tied to the closure7
425,000
Square feet of plant, built once1

The bet was never really on Fort Worth. It was on a process.: reshoring is easy when labor is the variable; this plant made the technology the variable

Most reshoring stories are labor-cost stories: a company decides that automation, logistics, and tariff math finally let it make a thing at home for close to what it costs abroad. That kind of bet fails slowly and predictably — you can see the unit economics drifting against you. Fort Worth was a different animal. The company told the SEC, in plain language, that the plant was built to re-shore mechanics hand-tool manufacturing using a first-of-its-kind automated metal-forming process, and that it was ultimately unable to fully ramp production and achieve a sustainable operation.6 The point of the plant wasn't cheaper American labor. The point was a novel machine that would make the whole idea economic. When the machine didn't come up to speed, the idea had no fallback. There was no plan B factory quietly running the old way.

That's the difference between a factory and a moonshot wearing a factory's clothes. A conventional plant that misses its numbers can be tuned, re-staffed, re-tooled. A plant whose entire premise is one unproven process either ramps or it doesn't — and if it doesn't, everything downstream of it is dead weight. The tooling was purpose-built for that line. The work-in-process inventory assumed that line would run. When the process stalled, all of it became scrap in the accounting sense, which is exactly what the numbers later showed.

$44M
written off in 2023 for tooling and inventory — mostly raw materials and work-in-process — that couldn't be used anywhere else in the company once Fort Worth closed7

A factory that never got to be a factory: the headcount gap is the tell — capacity you never reach is capacity you paid for and never earned

The headcount tells the story more honestly than any executive quote. Fort Worth was announced with roughly 500 full-time jobs.1 When the closure came, it cut 175.3 A plant that had grown into its promise would have shed something near its promised size. This one shed a third of it — because it had only ever staffed a third of it. You don't ramp people ahead of a line that isn't running. The 175 figure isn't a measure of how much was lost; it's a measure of how little was ever built. And the write-down that landed on the raw materials and work-in-process7 is the physical residue of a line caught mid-stride: metal bought to be formed by a process that never formed it reliably enough to sell.

The tidy versionWhat the filings and reporting show
When it opened2019Groundbreaking in 2019; opened late 2020
Why it closedCost-cuttingThe automated process never fully ramped
JobsA big plant, wound down175 cut, of ~500 promised — never scaled
The cost of the missA line item$44M written off in tooling and inventory
The Fort Worth story, official shorthand vs. the record
...ultimately unable to fully ramp production and achieve a sustainable operation due to implementation challenges compounded by COVID-19 and supply-chain disruptions.6
Stanley Black & DeckerExplaining the Fort Worth closure to the SEC

The closure did not even happen the way the shorthand says. The March 20, 2023 announcement cut 175 jobs but did not give a timeline for the actual shutdown.3 A Craftsman executive told a trade outlet the factory would run until roughly mid-2024, selling through existing inventory without replenishment.8 So the plant that 'closed in 2023' was really announced in 2023 and drained slowly for another year — a wind-down disguised as a decision. Even the ending was a ramp that never quite finished.

Wasn't this just prudent portfolio pruning?: the company folded it into a $2 billion savings plan — but the timing hides the cause, it doesn't change it

The fair objection is that Fort Worth was one move in a large, deliberate housecleaning. The closure was explicitly tied to a business transformation targeting $2 billion in cost savings, announced alongside the transfer of South Carolina operations to Tennessee, and the CEO spoke on an earnings call about roughly 50,000 SKUs the company had approved for decommissioning.45 By that light, closing an underperforming plant during a broad restructuring is just discipline. And it's true that the restructuring gave the company cover — and a convenient calendar — to shut Fort Worth without singling it out.

But cover is not cause. A company in the middle of a $2 billion savings drive closes plants that don't work; it does not need to invent reasons. Fort Worth qualified because the technology at its core had already failed on its own terms — the SEC filing says as much, and the $44 million write-down for tooling and inventory that couldn't be redeployed anywhere else is not the signature of a healthy plant being pruned.67 Healthy plants don't leave behind purpose-built tooling with no home. The restructuring decided the timing. The machine decided the fate. Folding a failed moonshot into a tidy savings narrative is how you turn an engineering embarrassment into a strategy slide.

Don't put the flag and the science experiment on the same building

There's a specific trap in reshoring on unproven technology: the process risk and the brand risk get welded together. When 'Made in USA' Craftsman and a first-of-its-kind metal-forming line share one factory, a technical miss doesn't stay technical — it becomes a public retreat on a flagship promise, a stranded plant, and a write-down. The fix is to decouple the bets. Prove the novel process at pilot scale, with modest volume and no marketing weight riding on it, BEFORE you make it the sole engine of a headline relaunch. A pilot that fails is a line item. A flagship factory that fails to ramp is a stranded asset with 500 promised jobs attached — and you'll be explaining the difference to the SEC years later.

Stanley Black & Decker wanted two things from Fort Worth at once: the emotional payload of bringing Craftsman home, and the economics of a machine no one had built before. It bet that the second would deliver the first. When the machine wouldn't ramp, both bets collapsed into the same $44 million hole — a building the size of six football fields, a third of its promised workforce, and a novel process that never became a factory. The lesson isn't that reshoring doesn't work. It's that you should never let an unproven process carry a proven brand's homecoming. Prove the machine quietly first. The flag can wait; a stranded factory can't be un-built.

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Sources

Where this comes from — the filings, records, and reporting behind it.

  1. 1
    Primary · Company recordDocumented
    On May 15, 2019, Stanley Black & Decker announced it would build a new 425,000-square-foot CRAFTSMAN manufacturing plant in Fort Worth, TX, with groundbreaking in summer 2019, completion expected in late 2020, and approximately 500 full-time jobs; CEO Jim Loree framed it as part of revitalizing the CRAFTSMAN brand acquired in 2017, targeting $1 billion in incremental CRAFTSMAN revenue by 2021.
  2. 2
    PublishedWidely reported
    The 2019 announcement's actual substance was a groundbreaking commitment, not an opening: the plant was reported to 'open late next year,' per the Dallas Morning News' contemporaneous report of the same May 15, 2019 announcement, corroborating the press release's 'late 2020' completion target.
  3. 3
    PublishedWidely reported
    Stanley Black & Decker announced on March 20, 2023 that it was closing the Fort Worth Craftsman plant, cutting 175 jobs there, as part of a transformation strategy targeting $2 billion in cost savings; the company did not give a timeline for the closing, and the Fort Worth facility, which made mostly Craftsman-brand mechanics tools, had only opened in late 2020 -- versus the roughly 500 jobs originally promised in 2019.
  4. 4
    PublishedWidely reported
    The 425,000-square-foot Fort Worth plant in the AllianceTexas area opened in 2020 and made mostly Craftsman-brand tools; its 2023 closure eliminated 175 jobs while simultaneously the company transferred its Cheraw, South Carolina operations to Jackson and Gallatin, Tennessee, cutting 182 South Carolina jobs and adding 80 in Tennessee, as part of a plan tied to $2 billion in targeted cost savings.
  5. 5
    PublishedWidely reported
    Stanley Black & Decker's closure announcement covered 175 Fort Worth employees and was explicitly tied to a 'business transformation' launched in 2022; CEO Donald Allan Jr. said on a February 2023 earnings call that the company had roughly 50,000 SKUs it was no longer manufacturing and had approved for decommissioning, describing the restructuring as an effort to optimize operations while being efficient and agile with footprint and cost structure.
  6. 6
    Primary · SEC filingDocumented
    In SEC correspondence, Stanley Black & Decker explained that the Fort Worth plant was built to re-shore mechanics hand-tool manufacturing using a first-of-its-kind automated metal-forming process, but the company was ultimately unable to fully ramp production and achieve a sustainable operation due to implementation challenges compounded by COVID-19 and supply-chain disruptions, leading to the March 2023 closure announcement and discontinuation of the customer-specific product line.
  7. 7
    Primary · SEC filingDocumented
    Stanley Black & Decker disclosed to the SEC that it took $44 million of non-cash asset write-downs in 2023 for tooling and inventory (predominantly raw materials and work-in-process) that were no longer viable or useable elsewhere in the Company's operations, driven specifically by the closure of the Fort Worth, Texas manufacturing site, and stated it does not anticipate similar charges going forward.
  8. 8
    PublishedAttributed to source
    A Craftsman executive told trade outlet ToolGuyd that the Fort Worth factory was expected to be fully closed by mid-2024, more than a year after the March 2023 closure announcement, and that tools already produced there would remain available through existing distributors only until stock sold out, without replenishment -- indicating the shutdown was a phased wind-down rather than an immediate 2023 closure.

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