What a casebook is
Think of a casebook as business strategy case studies with the outcomes filled in, and in a form you can actually compare. Every record answers the same questions about one company: when did the fork come, what was on the table, what did they choose and why, what did they commit, and what happened at one, three and five years. Every fact is cited to its source, and where we offer a judgment, it is labeled as one. The records come from Stratrix's own sourced stories, are checked mechanically against them, re-read by a second model from a different vendor, and arbitrated by a third, so what you get is comparable field by field in a way a folder of case studies never is.
It is built for the person with a memo, a deck or a model to finish: strategy and corporate development teams, consultants and advisors, founders facing the same fork, and faculty and analysts who would rather have a cited dataset than a reading list. It stands in for the three to four hours a record you would spend doing the research yourself, for the analyst seat that treats decisions as examples inside reports, and for the consulting workstream that assembles precedents once. Each casebook is $299, once, in Excel, JSON, PowerPoint, Word and PDF, and it is re-issued whenever a story a record rests on changes.
There are twenty-four decision types in seven families, and one casebook for each. A casebook goes on sale once at least 12 records of that type have passed every check. Until then its page shows what exists, and nothing is sold.
Decision Forks
The pivotal calls where the path split — why this road, and what the other one would have cost.
The Fork
When the path split, why this way and not the other?
The Counterfactual
Why didn't they buy, build, or enter when they had the chance?
Bet-the-Company
Why risk everything on a single move?
The Reversal
Why publicly reverse a position they'd staked out?
Business Model
How the money actually works — and what would break it.
The Money Machine
How does the money actually get made?
The Pricing Lens
Why has the pricing evolved the way it has?
The Loss Leader
Why sell something cheap — or at a loss — on purpose?
The Cross-Subsidy
Which part of the business quietly funds the rest?
Boundaries of the Firm
What a company chooses to own, what it refuses to, and why.
Vertical-Integration Bet
Why make it themselves instead of buying it?
Asset-Light Bet
Why own almost nothing and still scale?
Distribution Rebellion
Why bypass the channel everyone else relied on?
Moat & Competition
What keeps rivals from simply copying the move.
Moat Anatomy
What actually protects them once the playbook is visible?
The Flywheel
What self-reinforcing loop compounds the advantage?
Ecosystem Lock-in
How do they keep customers inside the walls?
Standards War
How did they win — or lose — the fight to set the standard?
Growth & Portfolio
Where the next curve of growth comes from.
Market-Entry Gambit
How did they crack a market that was supposed to be hard?
Adjacency Expansion
Why move from the core into the next thing over?
Cannibalization Choice
Why kill their own cash cow before a rival could?
People & Control
Who really holds the wheel when it matters.
Culture Doctrine
What's the codified culture rule — and does it actually work?
Founder Doctrine
How does ownership or control shape the strategy?
Succession Question
What happens after the defining leader is gone?
Crisis & Reinvention
What happens when the model that worked stops working.
How we make sure a record is right
- A record is drawn only from the story it comes from and that story's sources. Nothing is added from memory or the open web.
- Every fact carries a citation and a verbatim excerpt. A number, date or quote the story does not contain fails a mechanical check.
- A second model from a different vendor reads the record against the story, and a third arbitrates any disagreement.
- Where we offer a judgment, on reversibility or on the verdict, it rests on the record's own fields and is labeled as a judgment.
- Only records that pass all of it go into a casebook. The ones that fall short are shown here with their state, and not sold.