Lens family
180 analyses · Growth & Portfolio
Nvidia's One Bet on Parallel Compute Was Re-Licensed From Gaming to Science to Data Centers
Nvidia
Salesforce Paid ~30x Revenue for a Slack Losing the Bundle War, ~12M Daily Users to Teams' ~115M
Salesforce-Slack
Adobe Expanded One Standard at a Time, From PostScript to PDF to a $1.8B Analytics Bet
Adobe
IKEA Runs One Global Standard Everywhere — Its Unadapted 1974 Japan Entry Was Gone by 1986
IKEA
Kodak Won on Its $5.1 Billion Pharma Bet and Burned Its Sharpest Decade on Arbitrage
Kodak
Medtronic's $50 Billion Covidien Deal Bought an Irish Address That Freed $13 Billion in Cash
Medtronic
Nike Scrambled Its Way to an Empire Built Around the Shoe — Still 66% of Revenue in FY2025
Nike
Crocs Paid $2.3 Billion for HeyDude, Then Took $738 Million in Impairments and an $81M Loss
Crocs
How $693 Million in Liabilities Forced Marvel Down to One Asset: The IP
Marvel
Novo Nordisk Stalled at 20% U.S. Share for Decades — Now Its Patience Is the Liability
Novo Nordisk
How Three Acquisitions Turned BlackRock From a 1988 Bond Shop Into a $14 Trillion Giant
BlackRock
BYD's 777.1 Billion Yuan Year Began in 1995 With 20 Employees and Human Hands
BYD
TikTok's US Rise Began With a Purchase: Musical.ly's Western Teens for Up to $1 Billion
ByteDance
eBay Had 85% of China's C2C Market — a Free Alibaba Marketplace Erased It in Three Years
Alibaba
Samsung Bought a Near-Bankrupt Chip Maker Nine Years Before Its 'Bold' 1983 Leap
Samsung
TSMC's A16 Is N2 Silicon With the Power Wiring Moved to the Back — and a Premium Price
TSMC
SAP Grew Inside Its Customers' Data Centers, Using Each Giant's Name to Sell the Next
SAP
Salesforce Bought Its Platform Check by Check: $2.5B, $2.8B, $6.5B, $15.7B, $27.7B
Salesforce
Ads Still Funded 78% of Alphabet's 2023 Revenue; Android and YouTube Hardened the Engine
Alphabet (Google)
LinkedIn, GitHub, Azure: Each Microsoft Bet Was the On-Ramp to the Next
Microsoft
Marketplace, Prime, and AWS All Started as Retail Plumbing Rented Out at a Margin
Amazon
A Nine-Offer Bidding War Pushed LinkedIn to $26.2 Billion; Microsoft Wanted the Graph
Microsoft-LinkedIn
Exxon Paid a Thin 9% Premium for Pioneer, Then Doubled Its Synergy Promise Twice
Exxon-Pioneer
Disney Outbid Comcast for Fox to Control Hulu — and Got a Deal That Was 67% Dying Cable TV
Disney-Fox
Dell's $67 Billion EMC Deal: A Cornered PC Company Buying Time With $49.5 Billion of Debt
Dell-EMC
Amazon's $13.7B Whole Foods Deal Bought Refrigerated Real Estate Next Door to Prime Households
Amazon-Whole Foods
The iPod Was Apple's Trojan Horse, Pulling Millions of Windows Users In Before the iPhone Needed Them
iPod
Surface Ate a $900 Million Write-Down Making Its Point to Dell and Lenovo
Microsoft Surface
Oracle Turned the TikTok Deal Into Cloud Lock-In: 100% of US Traffic, Audited by the Government
Oracle
Oracle Arrived a Decade Late to the Cloud Holding the One Thing That Mattered: A Hostage
Oracle
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