Lens family
28 analyses · Boundaries of the Firm
Amazon Opened Its Delivery Network to Outside Firms in 2026 — and UPS and FedEx Fell Nearly 10%
Amazon
ASML's Supplier 'Orchestration' Came With Receipts: A €1.95bn Buyout and a €1bn Stake
ASML
Freshness by Contract: 7-Eleven Japan's 172 Factories and Four Delivery Chains Since 1979
7-Eleven
Spotify Spent Over $800 Million on Podcasts to Escape Music's Margin Trap
Spotify
Nucor's Edge Was a System Big Steel Could Only Copy by Dismantling Itself
Nucor
Pet Care Now Drives Roughly $29.5 Billion of Mars's $50-Billion-Plus Revenue
Mars
Toyota Rethought Just-in-Time a Decade Before the Chip Crunch — and Still Ran Dry by August 2021
Toyota
Uniqlo's $20B-Plus Engine Runs on a Proprietary Fiber Locked Up in a 2006 Partnership
Uniqlo (Fast Retailing)
Aldi Owns the Spec, the Brand, and the Demand — Suppliers Own the Plants
Aldi
Netflix Watched Friends Leave for $425M; Its $16 Billion Now Buys a Repossession-Proof Library
Netflix
UPS Is Trading Scale for Margin by Cutting Amazon Volume More Than 50% by 2026
UPS
FedEx Flew 186 Packages in 1973 — Its Moat Arrived With Deregulation in 1977
FedEx
When Steel Crashes, Nucor's Costs Crash Right Along With It
Nucor
Anyone Can Read the Toyota Production System; Assembling It Took 30 Years and a Culture
Toyota
Chipotle's $2.5M-a-Store Brand Promise Met an Outbreak Whose Source Was Never Found
Chipotle
Red Bull Calls Itself a Media Company. Its Books Say Otherwise.
Red Bull
Boeing Outsourced the 787. What It Actually Gave Away Was Knowing How the Pieces Fit.
Boeing
Intel Spent $95 Billion to Become Its Own Customer. Then It Fired the Man Who Promised It Would Work.
Intel
Zara's Famous Two Weeks Is a Myth. The Real Machine Runs at Two Speeds.
Zara (Inditex)
The Foundry Race Is Already Over. The Only Question Left Is Who Pays to Pretend It Isn't.
The Foundry Race
Samsung Profits When the iPhone Wins. It Built Its Whole Company to Make Sure of It.
Samsung
Chipotle Refused to Franchise for 30 Years. Then It Did - and Told You Exactly Why.
Chipotle
Shopify Said It Was Arming the Rebels. It Was Quietly Becoming the Empire.
Shopify
TSMC Won Chips by Building Nothing of Its Own. That Was the Only Move It Had.
TSMC
Everyone Said the Apple Store Would Fail. It Became the Most Productive Retail on Earth.
Apple
Make the Thing You Most Depend On: Why Tesla Built Its Own Battery Industry
Tesla
Nike Owns Zero Factories and Earns a 44% Gross Margin on $51 Billion in Sales
Nike
The World's Largest Accommodation Company Owns No Rooms
Airbnb