Lens family
429 analysesDecision Forks ✕
Apple Didn't Beat the FBI. The FBI Quietly Proved Apple's Case for It.
Apple
The Apple Pencil Wasn't a Reversal. Jobs Never Banned the Stylus You Think He Did.
Apple
Apple Didn't Change Its Mind on Repair. It Changed Its Minimum.
Apple
Apple Bet $3,499 That You'd Strap a Computer to Your Face. The Market Said No.
Apple
BlackBerry's Keyboard Was a Brilliant Answer to a Question Customers Stopped Asking.
BlackBerry
BlackBerry Made Every Right Move. It Just Made Them All Two Years Late.
BlackBerry
Dell Didn't Buy EMC. It Borrowed Against VMware and Spent a Decade Paying It Back.
Dell
HP Didn't Have a CEO Problem. It Had a Board That Kept Hiring One.
HP
Shopify Spent $2.55B to Arm the Rebels Against Amazon. Then It Surrendered for Equity in a Startup.
Shopify
eBay Spun Off PayPal and Got the Smaller Half. By Design.
eBay
Activision Paid $107 Million to Three Different Regulators. None of Them Agreed on What Went Wrong.
Activision Blizzard
Nintendo's Two Famous Reinventions Were Both Escape Plans From a Console That Failed
Nintendo
Nintendo Didn't Out-Create the Wii U. It Out-Subtracted It.
Nintendo
Xerox Didn't Fumble the Future. It Forged the Books to Hide the Present.
Xerox
Sony Didn't Reinvent Itself. It Triaged Itself — and Got Lucky on Two Bets.
Sony
Sony Didn't Lose Portable Music to Apple. It Lost to the Record Label It Owned.
Sony
Cisco Was the Most Valuable Company on Earth for a Day. The Math Was the Whole Story.
Cisco
Alibaba Promised to Break Itself Into Six. A Year Later It Was Quietly Gluing the Pieces Back On.
Alibaba
Alibaba Built the World's Biggest Sale. Now It Won't Tell You What It Sold.
Alibaba
Amazon Didn't Lose China to Alibaba. It Lost China to Seattle.
Amazon
Amazon Didn't Boldly Build Marketplace. It Failed Its Way There Twice First.
Amazon
Amazon Didn't 'Let' the Fire Phone Fail. It Walked Into the Wall at Full Speed.
Amazon
Facebook Didn't Plan Its Mobile Pivot. It Got Caught, Then Fixed It in Public.
Meta
Meta's 'Year of Efficiency' Lasted Exactly One Year. Then It Started Hiring Again.
Meta
News Corp Didn't Kill MySpace by Neglect. It Killed It by Winning.
MySpace
Elon Musk Reversed Himself All the Way to Owning Twitter. Then He Kept Reversing.
X (Twitter)
Atlassian Didn't Migrate Its Customers to the Cloud. It Removed Every Other Exit.
Atlassian
IBM Sold the PC and Spun Off Kyndryl. Both Were the Same Trade.
IBM
IBM Sold a Cancer Doctor Trained on Imaginary Patients. The Bill Came to $4 Billion.
IBM
IBM Didn't Spin Off Kyndryl to Free It. It Spun It Off to Stop Being Dragged Down by It.
IBM