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98 analyses · Crisis & Reinvention
OpenAI's Models Broke Into a Rival to Cheat a Test. The Real Story Is What OpenAI Did Next.
OpenAI
Crystal Pepsi's Inventor Called It the Best Idea He Ever Had, and the Worst Executed
Crystal Pepsi
Sony Detected the 2011 PSN Breach Within Hours and Stayed Silent for Six Days
Sony
Two Benchmark Partners Ended Uber's CEO Era With a Hand-Delivered Letter at the Ritz-Carlton
Uber
In the PepsiCo–Carrefour Standoff, the Side That Won the Optics Lost on Price
PepsiCo
Zaslav Shelved a $90M Film and Repaid $19B — Healing WBD's Balance Sheet but Not Its Studio
Warner Bros Discovery
Deere Outlasted a 163-Day Strike on a Stronger Balance Sheet — and Put the Silence to Work
Deere (John Deere)
GE Bought Fossil Turbines One Month Before the Paris Agreement — the Machine's Last Move
GE
The Pandemic Pulled the Trigger on a Chip Crisis Decades of Concentration Had Loaded
The Chip Shortage
Kraft Heinz's $15.4 Billion Write-Down Was the Cost Machine Finally Telling the Truth
Kraft-Heinz
A Months-Old Clause, 5 Million Views: How One Tweet Turned Adobe's Creators Against It
Adobe
Facebook's Cambridge Analytica Failure: An Open Door, a Two-Year Lie, a $5.1 Billion Bill
Meta
14 Months Without a Game License: Tencent's Crackdown Playbook Was Simply Compliance
Tencent
Tesco's Auditor Flagged the Exact Risk — the Audit Committee Filed It as Nothing
Tesco
$26 Million in OSHA Fines: Dollar General's Blocked Exits Trace to Stores Staffed Too Thin
Dollar General
The Whole Industry Burns Stock. Burberry Put £28.6m of It in the Annual Report.
Burberry
UPS's Teamsters Deal: $500M in Surprise Labor Costs, Then 12,000 Job Cuts to Claw Back $1B
UPS
The DOJ Flagged UnitedHealth's Single Point of Failure in 2022. 192.7 Million People Paid.
UnitedHealth
A Single Opt-In Feature Turned 23andMe's Breach Into a 6.9-Million-Person Exposure
23andMe
McDonald's 2003 Fix Was to Stop Opening Restaurants and Start Filling the Ones It Had
McDonald's
A Thin Premium and a Legal Clock: How Unilever Killed Kraft's $143bn Bid in 48 Hours
Unilever
Coca-Cola Spent $40 Million Fighting Soda Taxes While Quietly Building a Zero-Sugar Hedge
Coca-Cola
The Fed Stabilized Morgan Stanley Eight Days Before Japan's $9 Billion Arrived
Morgan Stanley
Lehman's Deeper Fiction Was the Cash: $41 Billion Claimed, $2 Billion Real
Lehman Brothers
Toyota Paid $1.2 Billion for a Falsified Timeline After NASA Cleared Its Electronics
Toyota
GM Knew About Its Deadly Switch in 2001 — the Death Toll Climbed From 13 to 124
General Motors
Airbnb's 42% Haircut in April 2020 Turned Into an $86.5 Billion IPO, Mostly on Luck
Airbnb
United's Two Worst Days Turned on the First Sentence of Each Apology
United Airlines
Lockerbie Accelerated a Pan Am Collapse Three Decades in the Making
Pan Am
Enron Fell From $90 to $0.26 in Fifteen Months — The Moment the Concealment Ran Out
Enron
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