Lens family
34 analyses · Business ModelThe Loss Leader
Foxconn Keeps About 1.8% of an iPhone's Value — and Runs the World's Largest Electronics Factory On It
Foxconn
Tesla Charged Hertz Full Sticker on 100,000 Cars — Then Cut Prices Under Hertz's Feet
Tesla
AMD Took the PS4 and Xbox One Chips at Thin Margins to Buy Guaranteed Volume
AMD
The 1980 IBM contract barred IBM from reselling DOS — and left Microsoft free to sell it to everyone
Microsoft
The 25,000-Seat Merrill Lynch Win That Became Salesforce's Enterprise Proof — and Nearly Its Undoing
Salesforce
Intel's Payments to Dell Reached 76% of Dell's Operating Profit — Then Almost No One Paid For It
Intel
Amazon Signed a 10-Year Toy Exclusive With Toys R Us in 2000, Then Fought in Court to Break It
Amazon
Microsoft Handed Yahoo 88% of Search Revenue in 2009 — and Wrote the Step-Ups Into the Contract
Microsoft
Square Sells the Reader at a Loss. You Are the Product It's Buying.
Block (Square)
The First Kindle Sold at a Premium $399 — the Razor Amazon Gives Away Is on Your Phone
Amazon Kindle
Amazon Sold Alexa at a Loss to Win a Sale That Never Came
Amazon
Bezos Priced the Kindle at 'Roughly Breakeven' — Each Device Is a Storefront in Your Home
Amazon
Epic Gave Away $2.2 Billion in Games to Build a Store Where Nobody Buys
Epic Games
Apple Sells the Bundle Cheap. The Discount Is the Cheapest Part of It.
Apple
Block Books Free Cash App Transfers as Marketing, Then Earns $5.24B on Speed and Credit
Block (Square)
Polaroid Built the Perfect Razor-and-Blades Machine. Then Digital Removed the Blade.
Polaroid
The $1 Brownie of 1900: Kodak Ran Razor-and-Blades Before Gillette
Kodak
Fidelity Took Fees to Zero. Vanguard Already Won the War Years Ago.
Vanguard
Ryanair's Cheap Seat Is a Volume Pump: Fares Are 68% of Revenue and Cover Their Costs
Ryanair
Rolex's 'Cheap' Watch Costs $6,200 — And It Isn't There to Make Money on Its Own.
Rolex
The Hermès Scarf's Real Job: Make $500 Feel Like a Bargain Next to a Birkin
Hermes
Ferrari Has No Loss Leader. The €30 Keychain Pays Like the €300,000 Car.
Ferrari
Even at $1.50, Costco's Hot Dog Factory Turns a Profit — and Makes the $60 Membership Feel Free
Costco
Robinhood's Free Trades Pay Twice: Order Flow, Plus $1.1 Billion in Interest on Parked Cash
Robinhood
Rolex's Famous Queue Is a Myth, and the Scarcity Behind It Outearns Any Marketing Trick
Rolex
Intuitive Profits on the da Vinci Itself; a Use-Counting Chip Holds 9,902 Hospitals
Intuitive Surgical
GEICO's Trade: Agent Commissions Out, $1 Billion a Year of Ads In
Geico
Schwab Made Trades Free, Then Bought Its Wounded Rival 54 Days Later for $26 Billion
Charles Schwab
Temu Paid You About $30 to Shop. It Was Renting a Habit on a Clock.
Temu
Roku Loses Money on Every Box It Sells. That's the Plan, and It's Working.
Roku
Page 1 of 2
When the decision is yours.
You are reading how other companies decided. A Strategy Pack is the kit for the decision in front of you: the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it.
Recently published: The Enterprise Discount · The Usage Switch · The Restatement. Each one $499, one-time.