Stratrix
Competitors · Intel

Who are Intel’s competitors?

Intel names 15 companies as competitors in its latest annual report, on 11 fronts. 6 companies name Intel back.

Skip to the field, head to head ↓Intel company profile

Competitors it names1510-K for fiscal 2025
Companies that name it6in their own annual reports
Revenue, 2025$52.9B0% on a year
Net margin−1%Nvidia 56% · Qualcomm 13%
New on its list since 202310AMD, UMC, Amazon, Broadcom, GlobalFoundries, Google, MediaTek, Meta, Microsoft and SMIC
Stratrix’s Take

Intel's rival list grew by naming companies that design their own silicon

Intel names 15 competitors for fiscal 2025. Ten names are new since fiscal 2023, but three of those, AMD, UMC and SMIC, are old rivals listed under shorter names. The real change is who joined: Amazon, Google, Meta and Microsoft, described as "companies developing their own custom silicon, including many hyperscalers such as Amazon, Google, Meta and Microsoft".

A chip company has always had rivals that sell a similar chip. These are different. Each can decide the chip is something it makes itself. Their scale makes that credible. Amazon had revenue of $716.9 billion last year. Intel had $52.9 billion, with growth of -0% and a net margin of -1%.

Intel also says its three largest customers made up 43% of net revenue in 2025, up from 40% in 2023. When a few buyers carry that much weight, a rival who might stop buying matters as much as one who sells against you. Intel's competitive map now shows who sells the same chip and also who may no longer need one.

The fronts

Where Intel says it competes

ARM-based processor designers
“companies that design processors based on the ARM architecture”
In its own words · 10-K for fiscal 2025
Platform product competitors
“companies offering platform products, such as AMD and Qualcomm”
In its own words · 10-K for fiscal 2025
GPU accelerator competitors
“accelerator products such as GPUs, including those offered by NVIDIA and AMD”
In its own words · 10-K for fiscal 2025
Direct competitors in market
Samsung
“We also compete directly with Samsung in this market.”
In its own words · 10-K for fiscal 2025
Leading-edge foundry competitor
“Our primary competitor in leading-edge semiconductor process technology is TSMC”
In its own words · 10-K for fiscal 2025
x86 processor competitors
“CCG's primary competitor is AMD, which like us designs processors based on the x86 architecture.”
In its own words · 10-K for fiscal 2025
Foundry competitors focused on mature processes
“Other Intel Foundry competitors include GlobalFoundries, UMC and SMIC, which primarily focus on mature process technologies.”
In its own words · 10-K for fiscal 2025
x86 CPU and GPU rival
“AMD, which utilizes the x86 architecture and competes with us across the full spectrum of CPUs, GPUs, accelerators and other products”
In its own words · 10-K for fiscal 2025
GPU system providers
“providers of GPU systems such as NVIDIA, whose GPU systems have experienced the highest demand in the market”
In its own words · 10-K for fiscal 2025
Hyperscalers developing custom silicon
“companies developing their own custom silicon, including many hyperscalers such as Amazon, Google, Meta and Microsoft”
In its own words · 10-K for fiscal 2025
Custom ASIC competitors
“We also compete with Broadcom in the custom ASICs development market.”
In its own words · 10-K for fiscal 2025
Named back

Who names Intel as a competitor

Oracle2023, 2024, 2025, 2026

“Our enterprise cloud, software and hardware offerings compete directly with certain offerings from some of the largest and most competitive companies in the world, including Adobe Systems Incorporated, Alphabet Inc., Amazon.com, Inc., Cisco Systems, Inc., Intel Corporation, International Business Machines Corporatio…”

10-K for 2026
Nvidia2023, 2025, 2026

“suppliers and licensors of hardware and software for discrete and integrated GPUs, custom chips and other accelerated computing solutions, including solutions offered for AI, such as Advanced Micro Devices, Inc., or AMD, Huawei Technologies Co. Ltd., or Huawei, and Intel Corporation, or Intel;”

10-K for 2026
IBM2022, 2023, 2024, 2025

“Our principal competitors include: Dell Technologies, Hewlett-Packard Enterprise (HPE), Intel, NetApp and Pure Storage as well as original device manufacturers (ODMs) who provide systems that are re-branded.”

10-K for 2025

“TSMC, Samsung, Intel, Texas Instruments and others have commenced construction or initiated plans to develop new fabs and substantially increase their manufacturing capacity in the United States, and other competitors may seek to do likewise.”

20-F for 2025
IonQ2025

“Our current competitors include (among others): • large, well-established technology companies that generally compete in all of our markets, including Amazon, Google, IBM, Intel and Microsoft; • countries such as China, Russia, Australia, Canada, the United Kingdom and certain countries in the European Union; • less…”

10-K for 2025
AMD2025

“In the Data Center segment, we compete primarily against Intel Corporation (Intel) and Nvidia Corporation (Nvidia with our CPU, GPU DPU and AI NIC server products.”

10-K for 2025
How the list changed

Who joined, who left

Against its annual report for fiscal 2023, Intel’s latest list adds AMD, UMC, Amazon, Broadcom, GlobalFoundries, Google, MediaTek, Meta, Microsoft and SMIC; it no longer names Advanced Micro Devices, Semiconductor Manufacturing International and United Microelectronics.

CompanyFY2023FY2024FY2025
Apple●●●
NVIDIA●●●
Qualcomm●●●
Samsung●●●
TSMC●●●
Advanced Micro Devices●●·
AMD··●
Semiconductor Manufacturing International●●·
UMC·●●
Amazon··●
Broadcom··●
Global Foundries●●·
GlobalFoundries··●
Google··●
MediaTek··●
Meta··●
Microsoft··●
SMIC··●
United Microelectronics●··

● named in that year’s annual report, for the fiscal years shown.

Head to head

The field, from the filings

CompanyFiscal yearRevenueGrowthNet marginEmployees
Intel2025$52.9B0%−1%–
Amazon2025$716.9B+12%11%1,576,000
AppleFY to Sep 2025$416.2B+6%27%166,000
Alphabet (Google)2025$402.8B+15%33%190,820
MicrosoftFY to Jun 2026$331.8B+18%40%223,000
NvidiaFY to Jan 2026$215.9B+65%56%42,000
Meta2025$201.0B+22%30%78,865
IBM2025$67.5B+8%16%–
OracleFY to May 2026$67.4B+17%25%141,000
BroadcomFY to Nov 2025$63.9B+24%36%33,000
QualcommFY to Sep 2025$44.3B+14%13%–

Each company’s latest fiscal year as reported to the SEC, in US dollars; fiscal years end in different months. Rivals that report outside the US or in other currencies are not shown.

Customers

How concentrated Intel’s customers are

“For information on customers who accounted for greater than 10% of our consolidated net revenue, see "Note 3: Operating Segments" within Notes to Consolidated Financial Statements.”
In its own words · 10-K for fiscal 2025
“Collectively, our three largest customers accounted for 43% of our net revenue in 2025, 45% of our net revenue in 2024 and 40% of our net revenue in 2023.”
In its own words · 10-K for fiscal 2025
The moves

What the rivals have done lately

AmazonCut 16,000 jobs (2026-01)

The full layoff history

MicrosoftCut 4,800 jobs (2026-07)

The full layoff history

MetaCut roughly 8,000 jobs (2026-04)

The full layoff history

Decisions that shaped the field

Intel's CHIPS Act 'Rescue' Is a Loan With Handcuffs. The Government Just Became Its Co-Pilot.2024Never undone
Intel Bet the Company on Catching Up. It Forgot to Fix Why It Fell Behind.2021Held in part
Intel Spent $95 Billion to Become Its Own Customer. Then It Fired the Man Who Promised It Would Work.2021Held in part
Amazon Tried to Build Healthcare Twice. Then It Started Writing Checks.2022Never undone
Apple Switched Off Blood-Oxygen on the Apple Watch Rather Than License Masimo's Patents2024Never undone
Sony Won the Console War. Microsoft Decided to Stop Playing It.2024Too early to tell
Questions

Asked about Intel’s competitors

Who are Intel's competitors?

In its annual report for fiscal 2025, Intel names 15 competitors across 11 fronts: arm-based processor designers, platform product competitors, gpu accelerator competitors, direct competitors in market, leading-edge foundry competitor, x86 processor competitors, foundry competitors focused on mature processes, x86 cpu and gpu rival, gpu system providers, hyperscalers developing custom silicon and custom asic competitors. 10-K for fiscal 2025

Which companies name Intel as a competitor?

6 companies in our coverage name it in their own annual reports: Oracle, Nvidia, IBM, Globalfoundries, IonQ and AMD.

How does Intel compare with its rivals?

Intel reported $52.9B in revenue in its latest fiscal year, 0% on a year, with a −1% net margin. Nvidia: $215.9B, 56% net margin; Qualcomm: $44.3B, 13% net margin.

What are the alternatives to Intel?

The companies Intel itself names as competitors are listed above, front by front, each in its own report’s words. Which matters for a given buyer depends on the job, not the list.

Is your best customer building your replacement?

How much of your revenue comes from somebody who is also trying to replace you?

See the pack →

Sources: Intel’s annual report for fiscal 2025 and earlier years (2023, 2024); the annual reports of the companies that name it; each company’s financial data as reported to the SEC; Stratrix Decision Records. Analysis and data, not advice.

Tools to try

More from Stratrix

The Business Model Wizard

Make the seven choices that define your model, test your numbers against real companies, and meet the rival AI would build against you.

Free · about twelve minutesBuild your Model Thesis →

Stratrix Team

Every Casebook, three Strategy Packs a seat each year and Ask Stratrix, for teams that face these decisions all year.

$1,999 a year · $499 a seatWhat is included →

New analyses, by email

The defining moves in business, and what they teach, as they publish.

We'll email you a link to confirm. Unsubscribe anytime. Privacy policy.