Company data sheet · Apple
Apple: profitable every year.
- Industry
- Electronic Computers Manufacturing
- Headquarters
- United States
- Ticker
- AAPL (Nasdaq)
- Sources
- SEC filings (1994–2026), Stratrix's verified Decision Cases, market data and official economic statistics for the United States
- Data as of
- October 18, 2026
- 23 decisions on record. Stratrix has verified 23 of Apple's big decisions, each with what happened next. The best: "iTunes to iCloud: The Software Chain Behind Apple's $96 Billion, 73.9%-Margin Lock-In", 869 points ahead of the S&P 500 over the next three years.
- Profitable every year. Apple made money in each of its last ten fiscal years, from $45.7 billion (fiscal 2016) to $112 billion (fiscal 2025).
Financial results
| Fiscal year | Revenue | Net income | |
|---|---|---|---|
| 2016 | $216 billion | $45.7 billion | |
| 2017 | $229 billion | $48.4 billion | |
| 2018 | $266 billion | $59.5 billion | |
| 2019 | $260 billion | $55.3 billion | |
| 2020 | $275 billion | $57.4 billion | |
| 2021 | $366 billion | $94.7 billion | |
| 2022 | $394 billion | $99.8 billion | |
| 2023 | $383 billion | $97 billion | |
| 2024 | $391 billion | $93.7 billion | |
| 2025 | $416 billion | $112 billion |
As reported in its annual filings. Losses in red.
Stratrix Decision Cases
- 2024Apple Switched Off Blood-Oxygen on the Apple Watch Rather Than License Masimo's Patents
- 2023Apple Kept Lightning Because It Owned the On-Ramp — Until the EU Outlawed the Toll Gate
- 2020The 30% Apple Charge Is a Myth, a Moat, and Now a Crime Scene
- 2020In 2020 Apple Walked Away From Intel to Design the Mac's Brain Itself
- 2019Apple's Repair 'Reversal' Was a String of Minimum Concessions, Each Timed to Outside Pressure
- 2019Qualcomm refused to sell Apple modems, so Apple paid billions to bring it back — then bought Intel's modem unit for $1B
- 2019Apple split Jony Ive's job in two and handed both halves to its operations chief
- 2018The iPhone Price Ladder Is a Margin-Mix Engine That Went Opaque in 2018
- 2016Apple Services: A 74%-Margin Business That Grows Only When Hardware Sells
- 2016The FBI Paid $900,000 to Crack an iPhone — and Handed Apple Its Central Legal Argument
- 2015Apple's $99 Pencil and the 2010 'Blew It' Quote: A Reversal Built on Missing Context
- 2013Apple's Strongest Lock-In Is Free. It's the Color of a Text Bubble.
- 2012Apple's One American-Made Mac Now Carries a 'Product of Thailand' Label
- 2011Everyone Bet the Supply-Chain Guy Would Coast. He Compounded Apple 10x Instead.
- 2011Apple Won the Headline. The Number That Stuck Was Zero.
- 2008Apple Built the iPhone Before Its Own Chips — and the Order Was the Strategy
- 2007Apple Cut the First iPhone by $200 in Two Months — It Competes on Price Out of View
- 2007Apple Killed Its Own Cash Cow on Purpose: The iPod, the iPhone, and the Courage to Cannibalize
- 2004The 2007 iPhone Won Despite Its Execution: Jobs Apologized for the Price Cut 69 Days In
- 2003iTunes to iCloud: The Software Chain Behind Apple's $96 Billion, 73.9%-Margin Lock-In
- 2001Everyone Said the Apple Store Would Fail. It Became the Most Productive Retail on Earth.
- 1997Apple Held Over $1 Billion in Cash at Its Lowest Point — What Ran Out Was Faith in the Mac
- 1985Sculley Tried to License the Mac — One Executive Killed It to Guard a 55% Margin
The full data sheet · Data Plan
Everything behind these findings, ready for your board deck.
- Market reaction to disclosed decisions: 15 decision filings since 2016, each linked to the SEC, with the share return against its sector and the S&P 500 the next day and the next year (15 with market data).
- Economic context: 7 measures for the United States, every year since 2016, from the official sources.
- Peer comparison: against 264 companies of its size in its sector.
- Financial results: ten years of revenue, operating and net income, and every annual report, linked.
- Methods and sources, so each number can be checked and cited.
The full data sheet downloads with the Data Plan. To see exactly what you get first, open the Boeing sample PDF or Excel.