Lens family
140 analysesAdjacency Expansion ✕
Volkswagen's Brand Stable Looks Like a Master Plan. It Was a Series of Lucky Brawls.
Volkswagen
Tesla's Energy Business Looks Like a Juggernaut. A $756 Million Subsidy Says It's Younger Than That.
Tesla
Ferrari Built a Four-Door, Four-Seat Car. The One Word It Won't Say Tells You Everything.
Ferrari
JPMorgan Didn't Build the Everything-Bank. It Was Handed the Pieces in a Fire.
JPMorgan Chase
JPMorgan Bought Three Fintechs to Defend Itself. Only the Quiet Ones Worked.
JPMorgan Chase
The Lego Movie Didn't Save Lego. A Plastic Brick Did.
Lego
Chevron Paid $60 Billion to Sit at a Table Its Rival Controls.
Chevron
Exxon Bet $64.5 Billion That Shale Is the Future. Then It Forgot to Vet the CEO It Was Buying.
ExxonMobil
NextEra Calls Itself the World's Biggest in Clean Energy. The Florida Utility Is What Pays for It.
NextEra Energy
AB InBev Borrowed More Money Than Anyone Ever Had. The Hangover Story Misreads the Bill.
Anheuser-Busch InBev
Coke's 'Beyond Soda' Story Is Half True. The Real Bet Wasn't Water or Coffee.
Coca-Cola
Unilever Didn't Reshape Its Portfolio. It Was Pushed.
Unilever
McDonald's Bought an AI Company, Then Sold It 36 Months Later for a Profit. That Was the Plan Working.
McDonald's
Marriott Bought 11 Brands. It Also Bought a Breach It Couldn't See.
Marriott
The Post-it Note Wasn't Born in 15% Time. It Survived a 12-Year Wait to Find a Use.
3M
Kering Bet Everything on One House. The House Caught Fire.
Kering
Richemont Spent €5 Billion to Learn It Bought the Wrong Business in 2018
Richemont
Rolex Said It Bought Bucherer for Sentiment. It Bought a Toll Booth on Its Own Sales.
Rolex
Estée Lauder Owns Sixteen Brands and One Vulnerability. The Brands Hid It for Decades.
Estee Lauder
Dow and DuPont Didn't Merge to Stay Married. They Merged to Get Divorced Cleanly.
Dow
DuPont Reinvented Itself for 200 Years. Almost Never on Purpose.
DuPont
The New York Times Didn't Buy a Word Game. It Bought a Front Door.
New York Times
AT&T Bought Time Warner for $108 Billion and Paid to Give It Away Four Years Later
Warner Bros Discovery
Thomson Reuters Didn't Build Its AI. It Bought the Startups and Plugged Them Into a Moat.
Thomson Reuters
Marvel Didn't Build a Universe. It Pawned Its B-List to Pay the Rent.
Marvel
Netflix Didn't Build a Games Company. It Built a Fence Around Your Attention.
Netflix
Comcast Stacked the Whole Media Pyramid. Then It Started Taking It Apart.
Comcast
Uber Eats Didn't Save Uber. It Bought Time Until the Rides Came Back.
Uber
Uber Eats Was a Lunch Experiment That Got Lucky. Then It Had to Grow Up.
Uber
Novartis Paid $8.7 Billion to Cure a Disease Once. The Hard Part Is Doing It Twice.
Novartis