What this sheet is for
Test whether the company can become a different company.
It belongs to the Crisis & Reinvention family of work and is built for one job: decide. Pairs with: A22, A23 (Fuji vs Kodak).
This is a blank sheet: the structure, the prompts, and the questions in order. It carries no worked example, no model, and no manual. Those are what a Strategy Pack is.
How it works
Preview it first
The blank opens in your browser before you give us anything, so you can see the structure and decide whether it is worth the form.
Leave your details once
One work email unlocks all one hundred and thirty-six sheets, and we send this one to your inbox so it is there when you need it.
Use it in the room
Edit it, brand it, hand it round. There is no attribution requirement and no account to keep.
The Crisis & Reinvention packs
This sheet is used across every kind of decision, so it belongs to no single pack. These are the ones on the same shelf.
Goes well with
Counterfactual Canvas — Blank Canvas
Structure the road-not-taken: the fork, the alternative, the divergence.
View →Decision Journal & Log — Blank Outline
Record a decision, its rationale, assumptions, and a review date to audit judgment later.
View →Opportunity-Cost Ledger — Blank Worksheet
Make explicit what a choice forecloses — the cost of the road not taken.
View →