Profit-Engine Map — a map you can use

What it's for

Identify which part of the business generates the profit vs which is the hook.

It belongs to the Business Model family of work and is built for one job: diagnose. Pairs with: A05, A07.

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Drill from a symptom to the structural root cause.

Given a situation, branch to the archetype(s) that best illuminate it.

Force the unresolved ‘what are we?’ question that silently drives decisions.