Adjacency vs Diversification Test — a assessment you can use

What it's for

Test whether a new business reinforces the core or just adds unrelated risk.

It belongs to the Growth & Portfolio family of work and is built for one job: evaluate. Pairs with: A17 (Disney).

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Plot belief against proof; locate where you’re betting ahead of the evidence.

Quantify the compounding cost of passing on an opportunity.

Test whether you’re making a bet (capability you build) or a gamble (outcome you can’t influence).