Razor-and-Blades Designer — a framework you can use

What it's for

Design a loss-leader + consumable system and defend the lock.

It belongs to the Business Model family of work and is built for one job: plan. Pairs with: A07 The Loss Leader.

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Plan how a paying present funds an unprofitable bet to its payoff.

Lay out per-unit revenue, cost, contribution, and where the real money is made.

Identify which part of the business generates the profit vs which is the hook.