Value-Based Pricing Worksheet — a worksheet you can use

What it's for

Price to the value delivered, not the cost incurred.

It belongs to the Business Model family of work and is built for one job: decide. Pairs with: A06.

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Structure the road-not-taken: the fork, the alternative, the divergence.

Record a decision, its rationale, assumptions, and a review date to audit judgment later.

Make explicit what a choice forecloses — the cost of the road not taken.