Margin-Stack Decomposition — a worksheet you can use

What it's for

Break total margin into its sources to see what’s load-bearing.

It belongs to the Business Model family of work and is built for one job: diagnose. Pairs with: All BM.

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Drill from a symptom to the structural root cause.

Given a situation, branch to the archetype(s) that best illuminate it.

Force the unresolved ‘what are we?’ question that silently drives decisions.