What this sheet is for
Find the attribute customers actually choose on — not the one you’re proudest of.
It belongs to the Moat & Competition family of work and is built for one job: diagnose. Pairs with: A15, A06.
This is a blank sheet: the structure, the prompts, and the questions in order. It carries no worked example, no model, and no manual. Those are what a Strategy Pack is.
How it works
Preview it first
The blank opens in your browser before you give us anything, so you can see the structure and decide whether it is worth the form.
Leave your details once
One work email unlocks all one hundred and thirty-six sheets, and we send this one to your inbox so it is there when you need it.
Use it in the room
Edit it, brand it, hand it round. There is no attribution requirement and no account to keep.
The Moat & Competition packs
This sheet is used across every kind of decision, so it belongs to no single pack. These are the ones on the same shelf.
Goes well with
Root-Cause Tree (5 Whys) — Blank Decision Tree
Drill from a symptom to the structural root cause.
View →Lens Selector Wizard — Blank Question Set
Given a situation, branch to the archetype(s) that best illuminate it.
View →Identity Question Worksheet — Blank Worksheet
Force the unresolved ‘what are we?’ question that silently drives decisions.
View →