New-Market Readiness Checklist — a checklist you can use

What it's for

Verify readiness: demand signal, localization, capital, defensibility.

It belongs to the Growth & Portfolio family of work and is built for one job: decide. Pairs with: A16.

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Structure the road-not-taken: the fork, the alternative, the divergence.

Record a decision, its rationale, assumptions, and a review date to audit judgment later.

Make explicit what a choice forecloses — the cost of the road not taken.