Distribution Channel Map — a map you can use

What it's for

Map paths to the customer and where you control vs cede the relationship.

It belongs to the Boundaries family of work and is built for one job: map. Pairs with: A11 Distribution Rebellion.

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Map the causal chain: action → mechanism → first-order → second-order effect.

Map who holds power over a decision, what they want, and where they sit.

Lay out the existential bet: what’s wagered, time-to-payoff, funding bridge, kill criteria.