What this sheet is for
Decide whether to launch a product that eats your own.
It belongs to the Growth & Portfolio family of work and is built for one job: decide. Pairs with: A18 Cannibalization.
This is a blank sheet: the structure, the prompts, and the questions in order. It carries no worked example, no model, and no manual. Those are what a Strategy Pack is.
How it works
Preview it first
The blank opens in your browser before you give us anything, so you can see the structure and decide whether it is worth the form.
Leave your details once
One work email unlocks all one hundred and thirty-six sheets, and we send this one to your inbox so it is there when you need it.
Use it in the room
Edit it, brand it, hand it round. There is no attribution requirement and no account to keep.
Run this decision properly
The sheet gives you the questions. These give you the answers, the arithmetic, and the evidence.
Goes well with
Counterfactual Canvas — Blank Canvas
Structure the road-not-taken: the fork, the alternative, the divergence.
View →Decision Journal & Log — Blank Outline
Record a decision, its rationale, assumptions, and a review date to audit judgment later.
View →Opportunity-Cost Ledger — Blank Worksheet
Make explicit what a choice forecloses — the cost of the road not taken.
View →