Trust-vs-Liability Decision Tree — a decision tree you can use

What it's for

Choose between protecting the balance sheet and protecting trust.

It belongs to the Crisis & Reinvention family of work and is built for one job: decide. Pairs with: A24 (J&J).

A one-time purchase — yours to use on any project, as many times as you like.

Start from the blank template, or learn from a worked example inside a related story.

Drop it into your next memo, review or board deck — already structured the way strategists think.

Structure the road-not-taken: the fork, the alternative, the divergence.

Record a decision, its rationale, assumptions, and a review date to audit judgment later.

Make explicit what a choice forecloses — the cost of the road not taken.