Licensed to an organization: checkout asks for the company the purchase is for, its website, and an email address to deliver the files to. A work address is best for the license record; a personal one is accepted. Digital download. All sales are final: no refunds or returns. Each format can be downloaded 3 times, and the links stay valid for 30 days. If you need more, reply to your confirmation email and we will sort it out.
What you are buying
What you get
- 131 verified Decision Cases on the Decision Forks family, one record per page.
- Each record states the fork, the options on the table, the choice, the reason the company gave, the money committed where the case states it, what happened at one, three and five years, and every source.
- The same records in five files: Excel, JSON, PowerPoint, Word, and PDF.
How to use it
- Open the Excel to compare records side by side and filter by company, date, or verdict.
- Cite a record in a memo from the Word or PDF page; the sources are on the page.
- Load the JSON into your AI workspace so the assistant reasons from verified cases instead of inventing them.
What it is not
- It is not a report. There is no introduction, no analysis across the records, and no recommendation.
- Each record says only what its source story says, so the writing is factual and brief, not narrative.
- If you want the argument, a Strategy Pack makes it; the casebook is the evidence behind it.
About the Decision Forks Bundle
The pivotal calls where the path split — why this road, and what the other one would have cost. Which companies answered it best, and what did it cost them? The knowledge of these decisions will help you glean insights, inspiration and actionable ideas. The Decision Forks Bundle comprises 131 verified Decision Cases with dated outcomes from AbbVie, Alphabet (Google), Amgen, Apple, BlackBerry, Bristol Myers Squibb, Boeing, Daimler and 84 more.
Every record follows the same structure, which is what makes the set useful rather than merely interesting. You see when the fork came, what was on the table, what the company chose and the reason it gave, what it committed, and what happened at one, three and five years. Every fact is cited to its source, and where we offer a judgment, it is labeled as one. Across the 131 cases, which span 1962 to 2026, 123 carry dated outcomes; 86 of the decisions held, 24 were reversed, 13 held in part, and 8 are still too early to call.
Why it is worth your time
The Decision Forks Bundle brings together every verified case in the decision forks family, the casebooks of 4 decision types (The Fork, The Counterfactual, Bet-the-Company and The Reversal) in one set, with forks between 1962 and 2026. If the question you are working on sits anywhere in this family, the bundle saves you buying the casebooks one at a time and lets you read across them: the same fields, the same checks, and every source named.
Who reaches for it
Strategy and corporate development teams whose question sits anywhere in this family, consultants who serve clients across it, and faculty building a course around it. If you would otherwise buy two or three of these casebooks, the bundle is the cheaper and more useful way in.
What it saves you
Assembling comparable precedents by hand is slow work: find each decision, date it, read the filings and the coverage, pull out the same fields, and check every number. At three to four hours a record, this set is roughly 459 hours of a strategist's time. It is $999, once, and every record has already been through the same fields and the same checks.
How people use it
In the memo, you cite the records that match your question, outcomes and sources included, straight from the Word appendix. In the room, the PowerPoint gives you one record per slide with an action title and a source line. In the model, you sort the Excel by verdict, horizon or capital committed. And in your AI workspace, you load the JSON as vetted context, so the assistant reasons from verified cases instead of inventing them.
What is in the download
The casebooks in this bundle
4 decision types, each with its own casebook page and free sample case. The bundle is all of them in one download.
The Fork
When the path split, why this way and not the other?
The Counterfactual
Why didn't they buy, build, or enter when they had the chance?
Bet-the-Company
Why risk everything on a single move?
The Reversal
Why publicly reverse a position they'd staked out?
A sample case
One case, free, exactly as it appears in the files. The other 130 verified cases are in the purchased files.
| Company | Fork date | The fork | Options | Choice | Stated rationale | What happened | The market | Judgment analyst | Sources |
|---|---|---|---|---|---|---|---|---|---|
| AbbVie Read the story → verified | 2016-04-28 | Whether to acquire Stemcentrx and its late-stage cancer drug Rova-T |
| Buy Stemcentrx with earn-out | Pay an additional $4 billion beyond the upfront price only on successful achievement of milestones | 3 years · 2019 program termination and further impairment: terminated the Rova-T program and recorded an additional $1.0 billion impairment of remaining IPR&D | Not listed, or before its listing | reversibility low verdict held | AbbVie Inc. (2016-04); The Motley Fool (2019-09); U.S. Securities and Exchange Commission (AbbVie Inc. Form 8-K) (2016-06); U.S. Securities and Exchange Commission (AbbVie Inc. Form 10-K, FY2018) (2019); U.S. Securities and Exchange Commission (AbbVie Inc. Form 10-K, FY2019) (2020); U.S. Securities and Exchange Commission (AbbVie Inc. Form 10-K, FY2021) (2022) |
Who is in this bundle
131 verified cases across these companies.
- AbbVie
- Adobe ×2
- Airbnb
- Airbus
- Alphabet (Google) ×5
- Amazon ×2
- AMD ×2
- Amgen
- Apple ×5
- Apple Vision Pro
- AstraZeneca
- AT&T
- Atlassian
- Bayer
- Berkshire Hathaway ×2
- Beyond Meat
- BlackBerry ×2
- Blockbuster
- Boeing ×3
- BP
- Bristol Myers Squibb
- BuzzFeed
- Chevron
- Coca-Cola
- Daimler
- Disney
- eBay ×2
- Electronic Arts
- Eli Lilly
- Emirates
- Estée Lauder
- Ford
- General Electric
- Goldman Sachs
- Google-Android
- HP
- Hugging Face
- Hyundai
- IBM ×3
- Intel ×2
- Johnson & Johnson
- Kodak ×2
- Kroger ×2
- Lucid
- Lyft
- McDonald's
- Mercedes-Benz
- Meta ×3
- Microsoft ×7
- Milton Hershey School Trust
- Moderna
- Netflix ×3
- New York Times
- Nike
- Nokia
- Nvidia ×3
- Oracle
- Palm
- Pan Am
- Pepsi
- Polaroid
- Procter & Gamble
- Quibi
- RadioShack
- Rivian
- Salesforce
- Sanofi
- SAP
- Sears
- Shell
- Silicon Valley Bank
- Snap ×2
- Sony
- Southwest
- Tesla ×3
- Theranos
- Toshiba
- Toyota
- Toys R Us
- Uber ×2
- UBS
- Unilever
- Universal Music
- Verizon
- Vodafone
- Volkswagen
- Walgreens
- Walmart ×2
- WeWork ×2
- WPP
Questions
- What do I get in the Decision Forks Bundle?
- 131 verified Decision Cases from AbbVie, Alphabet (Google), Amgen, Apple, BlackBerry, Bristol Myers Squibb and 86 more. Each one tells you when the fork came, what was on the table, what the company chose and why, what it committed, and what happened at one, three and five years, with every source named, as Excel, JSON, PowerPoint, Word and PDF.
- How do I know the cases are accurate?
- Every case is drawn only from the story it comes from and that story's sources. Every fact carries a citation and a verbatim excerpt, a mechanical check rejects anything the story does not contain, a second model from a different vendor reads the record against the story, and a third arbitrates any disagreement. Only records that pass all of it are in the files.
- Is this a subscription?
- No. It is a one-time purchase, re-issued whenever a story a case rests on changes. The library license keeps every casebook current for a flat annual fee.