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About the Decision Forks Bundle
The pivotal calls where the path split — why this road, and what the other one would have cost. Which companies answered it best, and what did it cost them? The knowledge of these decisions will help you glean insights, inspiration and actionable ideas. The Decision Forks Bundle comprises 311 verified decision records with dated outcomes from AbbVie, Alphabet (Google), Amgen, Apple, BlackBerry, Bristol Myers Squibb, Boeing, Daimler and 173 more.
Every record follows the same structure, which is what makes the set useful rather than merely interesting. You see when the fork came, what was on the table, what the company chose and the reason it gave, what it committed, and what happened at one, three and five years. Every fact is cited to its source, and where we offer a judgment, it is labeled as one. Across the 311 records, which span 1957 to 2026, 298 carry dated outcomes; 209 of the decisions held, 61 were reversed, 27 held in part, and 14 are still too early to call.
Why it is worth your time
The Decision Forks Bundle brings together every verified record in the decision forks family, the casebooks of 4 decision types (The Fork, The Counterfactual, Bet-the-Company and The Reversal) in one set, with forks between 1957 and 2026. If the question you are working on sits anywhere in this family, the bundle saves you buying the casebooks one at a time and lets you read across them: the same fields, the same checks, and every source named.
Who reaches for it
Strategy and corporate development teams whose question sits anywhere in this family, consultants who serve clients across it, and faculty building a course around it. If you would otherwise buy two or three of these casebooks, the bundle is the cheaper and more useful way in.
What it saves you
Assembling comparable precedents by hand is slow work: find each decision, date it, read the filings and the coverage, pull out the same fields, and check every number. At three to four hours a record, this set is roughly 1089 hours of a strategist's time. It is $999, once, and every record has already been through the same fields and the same checks.
How people use it
In the memo, you cite the records that match your question, outcomes and sources included, straight from the Word appendix. In the room, the PowerPoint gives you one record per slide with an action title and a source line. In the model, you sort the Excel by verdict, horizon or capital committed. And in your AI workspace, you load the JSON as vetted context, so the assistant reasons from verified records instead of inventing them.
What is in the download
The casebooks in this bundle
4 decision types, each with its own casebook page and free sample record. The bundle is all of them in one download.
The Fork
When the path split, why this way and not the other?
The Counterfactual
Why didn't they buy, build, or enter when they had the chance?
Bet-the-Company
Why risk everything on a single move?
The Reversal
Why publicly reverse a position they'd staked out?
A sample record
One record, free, exactly as it appears in the files. The other 310 verified records are in the purchased files.
| Company | Fork date | The fork | Options | Choice | Stated rationale | What happened | Judgment analyst | Sources |
|---|---|---|---|---|---|---|---|---|
| AbbVie Read the story → verified | 2016-04-28 | Whether to acquire Stemcentrx and its late-stage cancer drug Rova-T |
| Buy Stemcentrx with earn-out | Pay an additional $4 billion beyond the upfront price only on successful achievement of milestones | 3 years · 2019 program termination and further impairment: terminated the Rova-T program and recorded an additional $1.0 billion impairment of remaining IPR&D | reversibility low verdict held | AbbVie Inc. (2016-04); The Motley Fool (2019-09); U.S. Securities and Exchange Commission (AbbVie Inc. Form 8-K) (2016-06); U.S. Securities and Exchange Commission (AbbVie Inc. Form 10-K, FY2018) (2019); U.S. Securities and Exchange Commission (AbbVie Inc. Form 10-K, FY2019) (2020); U.S. Securities and Exchange Commission (AbbVie Inc. Form 10-K, FY2021) (2022) |
Who is in this bundle
311 verified records across these companies.
- 23andMe
- AbbVie
- Abercrombie & Fitch
- Adidas ×2
- Adobe ×2
- AIG
- Airbnb
- Airbus
- Aldi
- Alibaba ×2
- Alphabet (Google) ×5
- Amazon ×3
- Amazon Fire Phone
- AMD ×3
- Amgen
- AOL-Time Warner
- Apple ×11
- Apple Newton
- Apple Vision Pro
- AstraZeneca ×3
- AT&T
- AT&T-Time Warner
- Atlassian
- Baidu
- Bayer
- Berkshire Hathaway ×2
- Best Buy ×2
- Beyond Meat
- BlackBerry ×5
- Blockbuster ×3
- Boeing ×6
- Booking Holdings
- Borders
- BP ×2
- Bristol Myers Squibb
- Burberry
- BuzzFeed
- Chevron
- Chipotle ×2
- Circuit City
- Cisco
- Coca-Cola ×2
- Comcast / NBCUniversal
- Costco
- CVS Health ×2
- Daimler
- Deere (John Deere)
- Dell ×2
- Diageo
- Disney ×7
- Dow
- DuPont
- eBay ×3
- Electronic Arts
- Eli Lilly
- Emirates
- Enphase ×2
- Epic Games
- Estée Lauder
- ExxonMobil ×3
- Facebook ×2
- Ferrari
- Ford ×3
- Ford Edsel
- Fox
- FTX
- GameStop
- Gap ×2
- GE
- General Electric
- General Motors ×3
- GM
- Goldman Sachs
- Google Glass
- Google Stadia
- Google-Android
- Google+
- Hermes
- Hertz
- HP ×3
- HP TouchPad
- HSBC
- Hugging Face
- Hyundai ×2
- IBM ×6
- Intel ×5
- Johnson & Johnson
- Kering (Gucci)
- Kodak ×2
- Kroger ×2
- L'Oreal
- Levi's
- Lucid
- Luckin Coffee
- Lyft ×2
- Macy's
- Marvel ×3
- McDonald's ×2
- Mercedes-Benz ×2
- Merck
- Meta ×6
- Microsoft ×9
- Microsoft Kinect
- Microsoft Zune
- Milton Hershey School Trust
- Moderna
- Mondelez
- Morgan Stanley
- MySpace
- Netflix ×3
- New York Times ×3
- Nike
- Nintendo ×3
- Nintendo Virtual Boy
- Nintendo Wii U
- NIO
- Nokia ×3
- Nordstrom
- Novartis
- Nvidia ×3
- Oracle
- Palm ×2
- Pan Am ×2
- Paramount
- PayPal
- Pepsi
- Pfizer
- Philip Morris International ×2
- Polaroid
- Procter & Gamble
- Purdue Pharma ×2
- Qualcomm
- Quibi ×2
- RadioShack
- Rio Tinto ×2
- Rivian
- Salesforce
- Samsung
- Sanofi
- SAP
- Sears
- Shell ×2
- Shopify
- Siemens
- Silicon Valley Bank ×2
- Snap ×2
- Sony ×3
- Sony Pictures
- Southwest
- Starbucks ×2
- T-Mobile
- Target ×2
- Temu
- Tesco ×2
- Tesla ×5
- Theranos ×2
- Toshiba
- Toyota
- Toys R Us
- Uber ×3
- UBS ×2
- Under Armour ×2
- Unilever
- Uniqlo (Fast Retailing)
- United Airlines
- Unity
- Universal Music
- Verizon
- Vodafone
- Volkswagen
- Walgreens ×2
- Walmart ×3
- Warner Bros Discovery ×3
- WeWork ×2
- Windows Phone
- WPP
- Xerox ×2
- Yahoo
- Yeezy
- Yum Brands
Questions
- What do I get in the Decision Forks Bundle?
- 311 verified decision records from AbbVie, Alphabet (Google), Amgen, Apple, BlackBerry, Bristol Myers Squibb and 175 more. Each one tells you when the fork came, what was on the table, what the company chose and why, what it committed, and what happened at one, three and five years, with every source named, as Excel, JSON, PowerPoint, Word and PDF.
- How do I know the records are accurate?
- Every record is drawn only from the story it comes from and that story's sources. Every fact carries a citation and a verbatim excerpt, a mechanical check rejects anything the story does not contain, a second model from a different vendor reads the record against the story, and a third arbitrates any disagreement. Only records that pass all of it are in the files.
- Is this a subscription?
- No. It is a one-time purchase, re-issued whenever a story a record rests on changes. The library license keeps every casebook current for a flat annual fee.