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What you are buying
What you get
- 73 verified Decision Cases on the People & Control family, one record per page.
- Each record states the fork, the options on the table, the choice, the reason the company gave, the money committed where the case states it, what happened at one, three and five years, and every source.
- The same records in five files: Excel, JSON, PowerPoint, Word, and PDF.
How to use it
- Open the Excel to compare records side by side and filter by company, date, or verdict.
- Cite a record in a memo from the Word or PDF page; the sources are on the page.
- Load the JSON into your AI workspace so the assistant reasons from verified cases instead of inventing them.
What it is not
- It is not a report. There is no introduction, no analysis across the records, and no recommendation.
- Each record says only what its source story says, so the writing is factual and brief, not narrative.
- If you want the argument, a Strategy Pack makes it; the casebook is the evidence behind it.
About the People & Control Bundle
Who really holds the wheel when it matters. Which companies answered it best, and what did it cost them? The knowledge of these decisions will help you glean insights, inspiration and actionable ideas. The People & Control Bundle comprises 73 verified Decision Cases with dated outcomes from Amazon, Circuit City, Boeing, P&G, Meta, Patagonia, Netflix, Nordstrom and 46 more.
Every record follows the same structure, which is what makes the set useful rather than merely interesting. You see when the fork came, what was on the table, what the company chose and the reason it gave, what it committed, and what happened at one, three and five years. Every fact is cited to its source, and where we offer a judgment, it is labeled as one. Across the 73 cases, which span 1977 to 2025, 64 carry dated outcomes; 48 of the decisions held, 6 were reversed, 8 held in part, and 11 are still too early to call.
Why it is worth your time
The People & Control Bundle brings together every verified case in the people & control family, the casebooks of 3 decision types (Culture Doctrine, Founder Doctrine and Succession Question) in one set, with forks between 1977 and 2025. If the question you are working on sits anywhere in this family, the bundle saves you buying the casebooks one at a time and lets you read across them: the same fields, the same checks, and every source named.
Who reaches for it
Strategy and corporate development teams whose question sits anywhere in this family, consultants who serve clients across it, and faculty building a course around it. If you would otherwise buy two or three of these casebooks, the bundle is the cheaper and more useful way in.
What it saves you
Assembling comparable precedents by hand is slow work: find each decision, date it, read the filings and the coverage, pull out the same fields, and check every number. At three to four hours a record, this set is roughly 256 hours of a strategist's time. It is $999, once, and every record has already been through the same fields and the same checks.
How people use it
In the memo, you cite the records that match your question, outcomes and sources included, straight from the Word appendix. In the room, the PowerPoint gives you one record per slide with an action title and a source line. In the model, you sort the Excel by verdict, horizon or capital committed. And in your AI workspace, you load the JSON as vetted context, so the assistant reasons from verified cases instead of inventing them.
What is in the download
The casebooks in this bundle
3 decision types, each with its own casebook page and free sample case. The bundle is all of them in one download.
Culture Doctrine
What's the codified culture rule — and does it actually work?
Founder Doctrine
How does ownership or control shape the strategy?
Succession Question
What happens after the defining leader is gone?
A sample case
One case, free, exactly as it appears in the files. The other 72 verified cases are in the purchased files.
| Company | Fork date | The fork | Options | Choice | Stated rationale | What happened | The market | Judgment analyst | Sources |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Read the story → verified | 2021-07-01 | Whether to expand the Leadership Principles in response to criticism |
| Add new principles | The new principles adopted the themes of prominent criticisms aimed at Amazon over warehouse conditions and market power | No dated outcome stated yet | −19.8 pts over 3 years, −27.6 pts over 1 year vs the S&P 500 | reversibility high verdict too-early | CNBC (2021-07); Time (2021-07) |
Who is in this bundle
73 verified cases across these companies.
- Alphabet (Google)
- Amazon ×2
- Apple ×2
- Berkshire Hathaway ×3
- Bloomberg
- Boeing ×2
- Canadian Pacific Railway
- Circuit City
- Coca-Cola
- Costco
- Darden Restaurants
- Dell ×2
- Disney ×2
- DuPont
- Epic Games
- Ferrari
- General Motors
- Hermes
- HP ×2
- JPMorgan Chase
- LVMH
- Marvel
- McDonald's ×2
- Meta
- Micron Technology
- Microsoft
- MySpace
- Netflix
- Nike
- Nordstrom ×3
- Nucor
- Oracle
- P&G ×2
- Patagonia ×3
- Procter & Gamble ×2
- Red Bull
- Reddit ×2
- Ryanair
- Salesforce
- Samsung
- Saudi Aramco
- Sony
- Starbucks ×2
- Subway
- Tesla
- Texas Roadhouse
- Total
- Toyota
- Trader Joe's
- Uber
- Unilever ×2
- WeWork
- Yahoo ×2
Questions
- What do I get in the People & Control Bundle?
- 73 verified Decision Cases from Amazon, Circuit City, Boeing, P&G, Meta, Patagonia and 48 more. Each one tells you when the fork came, what was on the table, what the company chose and why, what it committed, and what happened at one, three and five years, with every source named, as Excel, JSON, PowerPoint, Word and PDF.
- How do I know the cases are accurate?
- Every case is drawn only from the story it comes from and that story's sources. Every fact carries a citation and a verbatim excerpt, a mechanical check rejects anything the story does not contain, a second model from a different vendor reads the record against the story, and a third arbitrates any disagreement. Only records that pass all of it are in the files.
- Is this a subscription?
- No. It is a one-time purchase, re-issued whenever a story a case rests on changes. The library license keeps every casebook current for a flat annual fee.