Licensed to an organization: checkout asks for the company the purchase is for, its website, and an email address to deliver the files to. A work address is best for the license record; a personal one is accepted. Digital download. All sales are final: no refunds or returns. Each format can be downloaded 3 times, and the links stay valid for 30 days. If you need more, reply to your confirmation email and we will sort it out.
What you are buying
What you get
- 166 verified Decision Cases on the Crisis & Reinvention family, one record per page.
- Each record states the fork, the options on the table, the choice, the reason the company gave, the money committed where the case states it, what happened at one, three and five years, and every source.
- The same records in five files: Excel, JSON, PowerPoint, Word, and PDF.
How to use it
- Open the Excel to compare records side by side and filter by company, date, or verdict.
- Cite a record in a memo from the Word or PDF page; the sources are on the page.
- Load the JSON into your AI workspace so the assistant reasons from verified cases instead of inventing them.
What it is not
- It is not a report. There is no introduction, no analysis across the records, and no recommendation.
- Each record says only what its source story says, so the writing is factual and brief, not narrative.
- If you want the argument, a Strategy Pack makes it; the casebook is the evidence behind it.
About the Crisis & Reinvention Bundle
What happens when the model that worked stops working. Which companies answered it best, and what did it cost them? The knowledge of these decisions will help you glean insights, inspiration and actionable ideas. The Crisis & Reinvention Bundle comprises 166 verified Decision Cases with dated outcomes from General Motors, AOL-Time Warner, AT&T-Time Warner, Circuit City, Crystal Pepsi, CVS Health, Enphase, FTX and 116 more.
Every record follows the same structure, which is what makes the set useful rather than merely interesting. You see when the fork came, what was on the table, what the company chose and the reason it gave, what it committed, and what happened at one, three and five years. Every fact is cited to its source, and where we offer a judgment, it is labeled as one. Across the 166 cases, which span 1957 to 2026, 163 carry dated outcomes; 117 of the decisions held, 31 were reversed, 15 held in part, and 3 are still too early to call.
Why it is worth your time
The Crisis & Reinvention Bundle brings together every verified case in the crisis & reinvention family, the casebooks of 3 decision types (The Fall, The Turnaround and Crisis Response) in one set, with forks between 1957 and 2026. If the question you are working on sits anywhere in this family, the bundle saves you buying the casebooks one at a time and lets you read across them: the same fields, the same checks, and every source named.
Who reaches for it
Strategy and corporate development teams whose question sits anywhere in this family, consultants who serve clients across it, and faculty building a course around it. If you would otherwise buy two or three of these casebooks, the bundle is the cheaper and more useful way in.
What it saves you
Assembling comparable precedents by hand is slow work: find each decision, date it, read the filings and the coverage, pull out the same fields, and check every number. At three to four hours a record, this set is roughly 581 hours of a strategist's time. It is $999, once, and every record has already been through the same fields and the same checks.
How people use it
In the memo, you cite the records that match your question, outcomes and sources included, straight from the Word appendix. In the room, the PowerPoint gives you one record per slide with an action title and a source line. In the model, you sort the Excel by verdict, horizon or capital committed. And in your AI workspace, you load the JSON as vetted context, so the assistant reasons from verified cases instead of inventing them.
What is in the download
The casebooks in this bundle
3 decision types, each with its own casebook page and free sample case. The bundle is all of them in one download.
The Fall
Why did a dominant company come apart?
The Turnaround
How did they come back from near-death?
Crisis Response
How did they handle the defining crisis?
A sample case
One case, free, exactly as it appears in the files. The other 165 verified cases are in the purchased files.
| Company | Fork date | The fork | Options | Choice | Stated rationale | What happened | The market | Judgment analyst | Sources |
|---|---|---|---|---|---|---|---|---|---|
| General Motors Read the story → verified | 2009-06-01 | How to resolve GM's insolvency: liquidate outright or transfer good assets to a new entity via a Section 363 sale |
| Section 363 asset sale | A disorderly liquidation into the worst credit market in eighty years, with the supplier base and a million-plus jobs at risk, could have been a far costlier catastrophe | 3 years · 2013 net taxpayer loss at Treasury exit: public recovered roughly $39 billion of the $49.5 billion, a net taxpayer loss of about $10.5 billion | Not listed, or before its listing | reversibility low verdict held | U.S. Securities and Exchange Commission / General Motors Company (2010); U.S. Securities and Exchange Commission / General Motors Company (2009); Yale Program on Financial Stability / EliScholar (2021); U.S. Government Accountability Office (2011) |
Who is in this bundle
166 verified cases across these companies.
- 23andMe ×2
- 3M ×2
- Abercrombie & Fitch ×2
- Adidas ×2
- AIG
- Airbnb
- Amazon Fire Phone
- AMD
- Anheuser-Busch InBev ×2
- AOL-Time Warner
- Apple ×3
- Apple Newton
- AstraZeneca ×2
- AT&T-Time Warner
- Baidu
- Best Buy
- BlackBerry
- Blockbuster ×2
- Boeing ×2
- Borders
- BP
- Bud Light
- Burberry ×2
- Capital One
- Charles Schwab
- Chipotle ×2
- Circuit City ×2
- Coinbase
- Colonial Pipeline
- Credit Suisse
- Crystal Pepsi
- CVS Health
- Dasani (UK)
- Deere (John Deere)
- Dell ×2
- Delta Air Lines
- Disney ×4
- Dollar General
- DuPont
- Enphase
- Equifax
- Etsy
- ExxonMobil
- Ford
- Ford Edsel
- FTX
- GameStop
- GE ×2
- General Electric
- General Motors ×3
- Goldman Sachs
- Google Glass
- Google Stadia
- Google+
- H&M
- Hertz
- HP TouchPad
- HSBC
- Hyundai ×2
- IBM ×3
- Intel ×2
- Kering (Gucci)
- Lego
- Levi's
- Live Nation ×2
- Luckin Coffee
- Macy's
- Maersk
- Marvel ×2
- McDonald's ×2
- Merck
- Meta ×2
- Microsoft
- Microsoft Zune
- Morgan Stanley
- Netflix
- New York Times ×2
- Nike
- Nintendo
- Nintendo Virtual Boy
- Nintendo Wii U
- NIO
- Nokia ×3
- Norsk Hydro
- Old Spice
- OpenAI
- Palantir
- Pan Am ×2
- Paramount
- PayPal
- PepsiCo
- Purdue Pharma ×2
- Quibi
- Rio Tinto
- RTX (Raytheon)
- Samsung
- Silicon Valley Bank
- Sony ×2
- Sony Pictures
- Starbucks ×2
- State Farm
- Steinhoff
- Stellantis
- T-Mobile
- Target ×3
- Tesco ×2
- Tesla
- Theranos
- Toshiba
- Toyota
- Uber ×2
- UBS
- Under Armour
- Unilever
- United Airlines
- Unity
- Volkswagen
- Walgreens
- Warner Bros Discovery ×3
- Windows Phone
- Wirecard
- Xerox ×2
- Yahoo
- Yeezy
Questions
- What do I get in the Crisis & Reinvention Bundle?
- 166 verified Decision Cases from General Motors, AOL-Time Warner, AT&T-Time Warner, Circuit City, Crystal Pepsi, CVS Health and 118 more. Each one tells you when the fork came, what was on the table, what the company chose and why, what it committed, and what happened at one, three and five years, with every source named, as Excel, JSON, PowerPoint, Word and PDF.
- How do I know the cases are accurate?
- Every case is drawn only from the story it comes from and that story's sources. Every fact carries a citation and a verbatim excerpt, a mechanical check rejects anything the story does not contain, a second model from a different vendor reads the record against the story, and a third arbitrates any disagreement. Only records that pass all of it are in the files.
- Is this a subscription?
- No. It is a one-time purchase, re-issued whenever a story a case rests on changes. The library license keeps every casebook current for a flat annual fee.