One company, every decision it faced

Why read a company this way

An annual report tells you what a company did last year. A company casebook tells you how it decides. When you can see, on equal terms, how Apple sized its bets, when it reversed, what it committed each time and what came back at one, three and five years, you start to recognize its habits, and habits are what predict the next move. That is useful whether you compete with the company, sell to it, invest in it, or teach it as a case.

Each casebook is drawn from the same corpus as the decision-type casebooks, so a record you find here is the same record, with the same checks, that appears in its decision-type casebook at $299. The difference is the cut: here you follow one company across many decisions instead of many companies across one. Every page opens with a free sample record and lists the decision types inside.