Business Model Bundle

About the Business Model Bundle

How the money actually works — and what would break it. Which companies answered it best, and what did it cost them? The knowledge of these decisions will help you glean insights, inspiration and actionable ideas. The Business Model Bundle comprises 172 verified decision records with dated outcomes from 23andMe, American Express, Booking Holdings, Broadcom, BuzzFeed, Capital One, CrowdStrike, Dell and 110 more.

Every record follows the same structure, which is what makes the set useful rather than merely interesting. You see when the fork came, what was on the table, what the company chose and the reason it gave, what it committed, and what happened at one, three and five years. Every fact is cited to its source, and where we offer a judgment, it is labeled as one. Across the 172 records, which span 1899 to 2026, 164 carry dated outcomes; 129 of the decisions held, 11 were reversed, 21 held in part, and 11 are still too early to call.

Why it is worth your time

The Business Model Bundle brings together every verified record in the business model family, the casebooks of 4 decision types (The Money Machine, The Pricing Lens, The Loss Leader and The Cross-Subsidy) in one set, with forks between 1899 and 2026. If the question you are working on sits anywhere in this family, the bundle saves you buying the casebooks one at a time and lets you read across them: the same fields, the same checks, and every source named.

Who reaches for it

Strategy and corporate development teams whose question sits anywhere in this family, consultants who serve clients across it, and faculty building a course around it. If you would otherwise buy two or three of these casebooks, the bundle is the cheaper and more useful way in.

What it saves you

Assembling comparable precedents by hand is slow work: find each decision, date it, read the filings and the coverage, pull out the same fields, and check every number. At three to four hours a record, this set is roughly 602hours of a strategist's time. It is $999, once, and every record has already been through the same fields and the same checks.

How people use it

In the memo, you cite the records that match your question, outcomes and sources included, straight from the Word appendix. In the room, the PowerPoint gives you one record per slide with an action title and a source line. In the model, you sort the Excel by verdict, horizon or capital committed. And in your AI workspace, you load the JSON as vetted context, so the assistant reasons from verified records instead of inventing them.

What is in the download