Lens family
103 analyses · Crisis & Reinvention
The $10 Billion Meta Blamed on Apple Was a Number Nobody Could Verify
Meta
IBM Didn't Reinvent Itself Three Times. It Did the Same Thing Three Times.
IBM
Bud Light Didn't Lose to a Boycott. It Lost to a Trend It Refused to Fight.
Bud Light
The 2023 Banking Crisis Wasn't Contagion. It Was Three Bad Banks and a 48-Hour Fire Drill.
The 2023 Banking Crisis
Nokia Didn't Lose to the iPhone. It Lost to Its Own Fear, Years Before Apple Showed Up.
Nokia
Coinbase's Real Crisis Wasn't the SEC. It Was the People It Paid to Help Customers.
Coinbase
Robinhood's GameStop Crisis Was Real. The Cover Story Is What Broke It.
Robinhood
Bud Light Tried to Stand for Nothing. It Lost Everyone.
Anheuser-Busch InBev
Volkswagen Didn't Confess. It Got Caught, Then Negotiated.
Volkswagen
GM Didn't Repay Its Bailout. It Paid One Pile of Taxpayer Money With Another.
General Motors
Stellantis Didn't Get Hit by a Crisis. It Built One, From the Inside.
Stellantis
3M Didn't Take Responsibility. A Bankruptcy Judge and Six Times Its Opening Offer Did.
3M
BP Botched the PR and Survived Anyway. The Spill Was Reputational, Not Financial.
BP
Lehman Didn't Fumble Its Crisis. It Spent Years Building the Crisis It Couldn't Survive.
Lehman Brothers
Wirecard Didn't Respond to Its Crisis. It Weaponized One.
Wirecard
Merck's Vioxx Recall Is Taught as a Model of Responsibility. The Paper Trail Says Otherwise.
Merck
Enron Didn't Mishandle Its Crisis. The Concealment Was the Strategy.
Enron
RTX Took a $3B Engine Hit and Kept Its Guidance. The Disclosure Was the Strategy.
RTX (Raytheon)
Delta Blamed CrowdStrike. Its Own Crew System Ran on Hardware CrowdStrike Never Touched.
Delta Air Lines
Lockerbie Didn't Kill Pan Am. It Just Cashed a Check the Airline Had Already Written.
Pan Am
United's Two Worst Days Weren't a Crisis Problem. They Were a First-Sentence Problem.
United Airlines
Abercrombie Rebuilt the Brand. It Couldn't Rebuild the Past.
Abercrombie & Fitch
Nike Didn't Redeem Itself. It Just Found a Crowd That Wasn't Looking at the Factory.
Nike
Nike's Kaepernick "Gamble" Was the Safest Bet It Ever Made
Nike
H&M Won Every Greenwashing Lawsuit. Then It Killed the Brand Anyway.
H&M
Airbnb Didn't Out-Strategize COVID. It Got Bailed Out by a Tailwind It Never Engineered.
Airbnb
GM's Deadliest Defect Wasn't Hidden. It Just Never Reached Anyone Who Could Act.
General Motors
Toyota's Cars Weren't Possessed. Its Lawyers Were the Problem.
Toyota
Toyota's Cars Were Safe. Its Paperwork Was a Lie. That's the Worse Story.
Toyota
Goldman Blamed Two Rogue Bankers for 1MDB. Every Regulator Said the Rot Ran Deeper.
Goldman Sachs