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70 analyses · People & Control
Zuckerberg Retired 'Move Fast and Break Things' in 2014, Years Before Cambridge Analytica
Meta
Culture & Doctrine7 min
Yahoo Burned Through CEOs Because the Job Was Unwinnable, Even for Marissa Mayer
Yahoo
Leadership & Governance8 min
Universal's Bad-Faith Donkey Kong Lawsuit in 1982 Taught Nintendo What IP Law Can Do
Nintendo
Founder Doctrine8 min
Apple's Secrecy Rules Drew a Formal NLRB Complaint in 2024
Apple
Culture & Doctrine7 min
What Survived Steve Jobs at Apple: A Closed System That Makes Discipline Structural
Apple
Founder Doctrine8 min
Eddie Lampert's $1.9B in Fees Left Him Up $1.4 Billion as Sears Died
Sears
Founder Doctrine8 min
A $4.425 Billion Buyback and a Charity Handoff Keep Bloomberg Permanently Private
Bloomberg
Founder Doctrine8 min
Johann Rupert Holds 10% of Richemont's Equity and 51% of the Vote — by Constitutional Design
Richemont
Founder Doctrine7 min
LVMH's Succession Contest Is a Leash: Arnault Can Hold the Top Job Until Age 85
LVMH
Founder Doctrine8 min
GE's Welch-Era Engine Was GE Capital: 40% of Revenue, and Eventually a Federal Intervention
GE
Culture & Doctrine8 min
Mobile and Drive-Thru Hit 70% of Sales, and Starbucks Vowed to Finally Build Its Third Place
Starbucks
Culture & Doctrine8 min
Red Bull Paid $27 Million for a Supersonic Jump That 8 Million Watched for Free
Red Bull
Culture & Doctrine7 min
Amazon's 'Day 2 Is Death' Line Was a 1997 Throwaway About the Internet — Gospel Came in 2016
Amazon
Culture & Doctrine7 min
Palantir Runs Its Culture Like a Cult on Purpose — and It Functions as a Switching Cost
Palantir
Culture & Doctrine8 min
Chewy's Condolence Flowers Are a Founding Doctrine, Practiced Long Before They Went Viral
Chewy
Culture & Doctrine7 min
How Marvel Funded Its First Films: A $525M Loan It Could Afford to Lose
Marvel
Founder Doctrine8 min
Why Buffett Loves GEICO: Underwriting Discipline That Makes Capital Nearly Free
Geico
Founder Doctrine8 min
Berkshire Runs 392,400 Employees From a 27-Person Headquarters — Now Abel Inherits the Math
Berkshire Hathaway
Founder Doctrine8 min
Lululemon Replaced the $300 Million Celebrity Contract With Your 6 a.m. Yoga Instructor
Lululemon
Culture & Doctrine8 min
Abercrombie Rebuilt Product, Sizing, and Hiring — And Became the S&P 1500's Best Stock of 2023
Abercrombie & Fitch
Culture & Doctrine8 min
Old Spice Could Be Reckless Because P&G Was Ready to Kill the Brand
Old Spice
Culture & Doctrine8 min
Nucor Kept Every Worker Through a $294 Million Loss by Letting Every Paycheck Shrink
Nucor
Culture & Doctrine8 min
WeWork Gave Adam Neumann 20 Votes a Share — Then Markets Priced What Buying Him Out Costs
WeWork
Founder Doctrine8 min
Musk Closed the Twitter Deal at the Full $54.20 — Days Before His Own Deposition
Musk-Twitter
Founder Doctrine8 min
Ryan Cohen Cut GameStop to a $422M Profit as Revenue Slid From $6.0B to $3.8B
GameStop
Founder Doctrine8 min
Nordstrom's One Rule Comes With a 7,344-Word Policy Guide — the Card Is the Marketing
Nordstrom
Culture & Doctrine8 min
FTX's $8 Billion Hole Was the Design — a Single Code Flag Gave SBF's Trading Firm Secret Credit
FTX
Founder Doctrine8 min
Copycats Took Netflix's Unlimited Vacation and Skipped the Pay That Made the Cruelty Fair
Netflix
Culture & Doctrine8 min
Finance CEO, Distant Headquarters, Outsourced Jet: The Decade That Remade Boeing
Boeing
Culture & Doctrine8 min
Musk Tried to Escape His Own $44 Billion Twitter Offer, Lost in Court, and Closed at $54.20
X (Twitter)
Founder Doctrine8 min
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